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Penguin: Portfolio & Sentinel Fall 2017

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Finish
Give Yourself the Gift of Done
By (author): Jon Acuff
9781591847625 Hardcover English General Trade BUSINESS & ECONOMICS / Motivational Sep 12, 2017
$36.00 CAD
Active 5.73 x 8.52 x 0.8 in 208 pages Portfolio
From New York Times bestselling author Jon Acuff, a book for those who want relief from always starting and never being done.

Jon Acuff, sought-after speaker and consultant, is the friend who always gives you great advice. With his self-deprecating humor and charm, he has won over hundreds of thousands of followers, who come to him for both encouragement and a kick in the pants. Now, after showing you how to reboot your career in his New York Times bestseller Do Over, Acuff shows chronic starters how to actually finish their goals in an age of bottomless distractions and endless opportunities.

Acuff knows the reason why many writers’ novels go unfinished—it’s the same reason why gyms are filled in the first week of January, and empty by the end of the month, and why people stop learning a new language once they get past the easy parts. It’s not just that people lose momentum or get distracted. People give up on projects when they fail to live up to their own high expectations and decide that if they can’t do something perfectly they won’t do it at all. If you’re going to finish, you have to kill perfectionism.

Drawing on his popular 30 Days of Hustle course, Acuff teaches readers to short-circuit perfectionism and make it through to the end of a task. Whether it’s by “choosing what to bomb” or “cutting a goal in half,” he shows readers how to move past “the day after perfect,” get focused, and—finally—finish.

-FREQUENT SPEAKER: Acuff speaks across the country regularly, and has an upcoming lecture series.

-BIG SOCIAL MEDIA PRESENCE: Acuff has over 150K followers on Facebook, 283K followers on Twitter, and 71K followers on Instagram.

-BOOK BASED ON A POPULAR COURSE: The book is based on Acuff’s online course 30 Days of Hustle, which over 15,000 people have taken since 2014.

Jon Acuff is the New York Times-bestselling author of five books including his most recent, Do Over. He’s helped some of the biggest brands in the world tell their story, including The Home Depot, Bose, Staples, and the Dave Ramsey Team. Most recently he’s spoken to hundreds of thousands of people at companies such as Microsoft, Nissan and Comedy Central. Featured regularly on national media, Jon has been seen on CNN, Fox News, Good Day LA and several other key outlets.

Author Residence: Nashville, Tennessee

Marketing: Paid social media campaign 

Promotion via author’s newsletter 

Books and teaser content for influencers and bigmouths



Publicity: National publicity in career and business media 

National business podcast campaign 

Tie in with author lecture schedule 



Author Website: acuff.me

Author Social Media: Facebook: 158,000; Twitter: 292,000; Instagram: 73,000

“When it comes to personal achievement, there’s a fine line between tragedy and comedy. No one beats Jon Acuff at helping me laugh at my foibles while offering me help to overcome them. If you want to master the art of finishing, read this book!”
-Michael Hyatt, USA Today bestselling author of Living Forward
 
“Are you haunted by the ghosts of unfinished goals? I never met an idea I didn’t like, so I know all about the excitement of starting and the difficulty of finishing. Fortunately, the ever-entertaining Jon Acuff has come to the rescue in this terrific new book. Finish identifies the many ways we sabotage our own progress and gives us powerful tools to ‘get ’er done.’ Read Jon’s book, apply its wisdom, and I guarantee you’ll cross your personal finish line—laughing all the way.”
-Ken Blanchard, coauthor of The New One Minute Manager© and One Minute Mentoring

“Jon Acuff is speaking the preferred language of all great leaders- get things done! If you want to stand out today, then it’s imperative for you to be a finisher, and Jon has provided a practical, inspiring, and seamless roadmap for moving things across the finish line. Finish is an instant classic!” 
-Brad Lomenick, author of H3 Leadership
 
“When you’re a leader, one of your biggest hopes is that your team will finish its goals. But with thousands of distractions, it gets harder and harder every year. This book goes a long way to fixing that problem. I predict that organizations will buy this by the box!”
-Reggie Joiner, CEO and founder of The reThink Group
 
“As a musician and now pastor, I know the challenges of writing songs and sermons. This book shows us all not only how to finish, but how to finish well. My friend Jon has a way of making the impossible seem practical.”
-Montell Jordan, author of This is How We Do It
 
“As an author, I know how challenging it is to finish. That last chapter is always a challenge, but the tips Jon provides in his new book make it a lot easier. If you’ve got something you want done, read this book!”
-Andy Andrews, New York Times bestselling author of The Traveler’s Gift & The Noticer
 
 “Finish is the ultimate kick in the pants you always knew you needed.”
-Claire Diaz-Ortiz, author and entrepreneur, ClaireDiazOrtiz.com

”The world is littered with half-finished books, almost started businesses and nearly done diets. Who knew the secret was to have more fun, kill the hidden rules you live by, and embrace imperfection? Jon Acuff did and you’re about to as well."
-Steven Pressfield, author of The War of Art
 
“I love Jon’s counterintuitive advice! It’s wisdom disguised as stand-up comedy, like eating a bag of jelly beans and somehow ending up smarter.”
–Chris Guillebeau, author of The $100 Startup and host of Side Hustle School podcast
 
“When you’re ready to finish the things you really care about, this is the book that will show you exactly how to do that.”
–Scott Hamilton, Olympic gold medalist, figure skating, cancer survivor
 
“Read this magical book, let it work its spell on you, and finally finish the darn thing you’ve quit a dozen times before.”
–Brian Koppelman, co-creator and executive producer of Billions
 
“As a chronic self-starter-but-not-finisher, every word of this book met me right where I’m at.”
–Mandy Hale, author and creator of @TheSingleWoman
 
“This is the book I’ve been waiting for Jon Acuff to write: a guide to a better life, not one filled with trying harder but one where we actually complete the things we begin. I needed this book twenty years ago.”
–Jeff Goins, author of The Art of Work and Real Artists Don’t Starve
 
“WARNING: If you want to continue to live blissfully in a world where you keep putting off making any real change in your life or work, do not read Finish. Jon Acuff offers wit, humor, and, best of all, understanding, solidifying his spot as my favorite business author.”
–Lindsay Teague Moreno, author of Getting Noticed
 

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