Legendary venture capitalist John Doerr’s revolutionary approach to goal-setting, which has catapulted tech giants like Google and is spreading from Silicon Valley to the rest of corporate America and leading nonprofits.
Objectives and key results (OKRs) are a goal-setting process to help organizations, teams, and individuals attain excellence. Objectives define what goals matter most; key results are metrics that show how those top-priorities will be achieved within a set timeframe. In contrast to traditional top-down systems, individuals and teams design their own OKRs to ladder up to the company’s core objectives. Since everyone has a clear stake in the collective mission, all hands work together to execute at the highest level. This two-way dynamic sparks engagement, autonomy, and innovation.
Legendary Kleiner Perkins venture capitalist John Doerr—an early investor in Google, Amazon, and Twitter—brought the game-changing OKR approach to Google in 1999, when the company had fewer than 40 employees. He taught Larry Page and Sergey Brin how OKRs worked, as Intel’s legendary Andy Grove had once taught Doerr. Grasping the method’s power and potential, the Google founders adopted it as a framework to discipline their thinking and spur growth.
After 70 consecutive quarters of OKR goal-setting, Google has more than 70,000 employees and the largest market cap in the world. Meanwhile, Doerr and former Google employees have disseminated OKRs across Silicon Valley and beyond. The results are clear: greater productivity and workplace satisfaction; sharpened, more coherent cultures; and continual improvement as managers evolve into leaders, mentors, and coaches.
The book explores the OKR “superpowers” that strengthen an organization’s goal muscle. Using a broad range of case studies, from Google and Intel to Bono’s ONE campaign and the Gates Foundation, the book demonstrates the proven benefits of OKRs—focus, agility, and explosive growth. It can help every organization, of any size or sector, capture the same magic.
FAMOUS AUTHOR: Doerr has been a fixture of Silicon Valley for decades. As a partner at venture capitalist firm Kleiner Perkins Caulfield & Byers, he has backed some of the world’s most successful entrepreneurs, including Larry Page and Sergey Brin of Google; Jeff Bezos of Amazon; and Scott Cook and Bill Campbell of Intuit.
HOT TOPIC: One of the ripple effects of Silicon Valley’s success has been the rethinking of traditional management styles. Doerr and Duggan present a realistic and practical way to integrate Silicon Valley’s successful leadership strategies into traditional businesses.
HUGE PLATFORM: Everyone in tech and media follows Doerr’s projects. Doerr and Duggan reach an estimated 10 million executives and managers per year through regular appearances in the New York Times, Wall Street Journal, Forbes, Mashable, and Harvard Business Review, and will tap into this audience to promote the book. Doerr has 288k highly engaged Twitter followers.
ELITE NETWORK: Larry Page (Google co-founder) has written the foreword. In addition, the book features firsthand interviews from Bill Gates, Bono, the Google C-Suite, and many more.
Marketing: Online advertising
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Promotion on authors website and blog
Cross promotion with BetterWorks
Influencer mailings to author’s extensive network
Promotional materials for employees, partners and customers
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Publicity: National TV and Radio
Print and online coverage in general business, entreprenuership, tech and startup media
Author events out of NYC and San Francisco
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Author Website: www.measurewhatmattersbook.com
Author Social Media: @johndoerr, 288k Twitter followers; @kduggan, 12.1k Twitter followers