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Penguin: Portfolio & Sentinel Fall 2017

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Permission to Screw Up
How I Learned to Lead by Doing (Almost) Everything Wrong
By (author): Kristen Hadeed Foreword by: Simon Sinek
9781591848295 Hardcover English General Trade BUSINESS & ECONOMICS / Leadership Oct 10, 2017
$36.00 CAD
Active 5.75 x 8.57 x 0.98 in 272 pages Portfolio
The unexpected success story of one of today’s most inspiring young entrepreneurs, who succeeded not despite her mistakes but because of what she learned from them. Learn about success through her screw ups—and how getting your hands dirty is part of the process.

How do you turn a part-time job into the best job someone’s ever had? How do you get people to do the dirty work necessary to keep a business running—especially when the work is literally dirty—scrubbing toilets and mopping floors?

Kristen Hadeed built a cleaning business called Student Maid that college students now clamor to join. But to say that her company’s early years were a hot mess is an understatement. With no training or experience in managing a business, she had no idea how to encourage or inspire her team. And how do you get anyone—millennial or otherwise—excited to dust and vacuum? Her first year was a series of almost comic leadership mistakes, from extreme micromanagement to infuriating aloofness.

When 75 percent of her team quit on the same day, Hadeed realized she had to change her leadership style if she wanted her business to survive. She set out to give her people a reason to come to work, apart from the paycheck. She figured out how to help them feel trusted, empowered, and valued. And before long her team, and her company, were thriving. If it weren’t for the company’s policy that requires students to move on when they graduate, many would have stuck around. Instead, they go off to start their own companies and take highly sought-after positions in organizations around the world as a result of their experience at Student Maid.

Permission to Screw Up shows us all of Hadeed’s mistakes and what she’s learned from them, from leading by example, to the importance of mentorship, to fostering accountability, and showing compassion for others’ mistakes. The book blends the exciting story of Student Maid’s underdog success with insights that can inspire readers to become leaders in any environment. It proves that no matter how messy things get, we can always find opportunities to make them better. If it can happen in a cleaning company, what’s possible for you?

SIMON SINEK: Foreword by Simon Sinek and major marketing support from his organization.

POPULAR SPEAKER: Hadeed has regular speaking engagements at colleges and with corporations. She has recently spoken at the Conscious Capitalism Conference, Jet Blue, the Container Store, and TEDx.

IDEAL FOR NEW GENERATION: The success of books like Leaders Eat Last shows conscientous leadership appeals to large audiences. Hadeed is ready to spread that message to the #GIRLBOSS generation.

MEDIA ATTENTION: Hadeed has appeared on Fox & Friends and PBS, and was featured by Inc. as one of the world’s top 10 CEOs.

Kristen Hadeed launched Student Maid, a cleaning company that hires only students, when she was a junior at the University of Florida in 2009. It has since grown into a company that has employed hundreds of students, and has been widely recognized for its industry-leading retention rate and its culture of trust, accountability, and empowerment. Hadeed now spends much of her time helping organizations across the country improve their own workplace cultures. Her TED Talk has received more than 2 million hits and her company has been featured by national media outlets. This is her first book. She lives in Gainesville, Florida.

Author Residence: Gainesville, Florida

Marketing: Blogger campaign 

Paid social media campaign 

Promotional video 

Cross promotion with influencers and author’s network 

Publicity: Outreach to business, career, leadership and small business media 

Outreach to women’s and lifestyle media 

National business and leadership podcast campaign 

Tie in with author lecture schedule 

Author Social Media: @KristenHadeed: 4k; @StudentMaidInc

“A brave and generous book, the ideal antidote to the perfection and invulnerability we pretend are essential to succeed.”
Seth Godin, author of Linchpin and Tribes

“If you’re looking for the sunshine and rainbows version of success, this isn’t the story for you. If you’re looking for the down-to-earth, nitty-gritty, honest journey of a leader, proceed to chapter 1.”
Susan Cain, author of Quiet
Permission to Screw Up pulls back the curtains and reveals what it’s really like to be a leader—a must read for anyone who wants to start a company. Kristen isn’t afraid to own up to the mistakes she’s made along the way, and encourages us to do the same.”
Kip Tindell, cofounder and chairman of The Container Store

“As a fellow entrepreneur and CEO, I say hallelujah to one of us finally admitting out loud that despite the success, most of us get it wrong more than we get it right. Kristen tells the truth in such an entertaining and informative way, that anyone contemplating starting a business or leading a team will no doubt be inspired after reading this book.”
Raegan Moya-Jones, cofounder and CEO of Aden + Anais

“Boooom! Kristen Hadeed is a bona fide millennial badass. Her story is an inspiring read for anyone who’s got the guts and tenacity to be a high impact leader. This book is a master class on how to create a brilliant culture that drives big results.”
Sarah Robb O’Hagan, CEO of Flywheel Sports and author of Extreme You

Permission to Screw Up is incredibly inspiring. Thank you, Kristen, for having the courage to admit that you aren’t perfect and for reminding us that no one is. We can still get it wrong—a lot—and be considered a success. No matter where you are in life, I promise you will get something out of this book.”
Anne V, supermodel

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