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Penguin: Portfolio & Sentinel Fall 2017

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Herding Tigers
Be the Leader That Creative People Need
By (author): Todd Henry
9780735211711 Hardcover English General Trade BUSINESS & ECONOMICS / Leadership Jan 16, 2018
$36.00 CAD
Active 6.91 x 9.31 x 0.99 in 272 pages Portfolio
A practical handbook for every new manager charged with leading teams to creative brilliance, from the author of The Accidental Creative and Die Empty.

New managers in creative fields got the job because they were good at being makers—and learned to strategize their time, relationships, and mindset to produce the best creative work possible on their own. But when they’re put in charge, the rules change, and they must unlearn their hard-won working habits in favor of new ones, and navigate a minefield of complex relational dynamics with colleagues and bosses.

Successful leaders of creative teams have mastered the difficult transition from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off, and provides an indispensable handbook of on-the-ground, tactical advice for new managers of creatives. He draws from interviews with brilliant leaders and his experience consulting in creative organizations to share a wealth of practical advice, including:

Why conflict can be a good thing, and how to manage it in a healthy way.

How to build time and attention buffers to protect your team’s ability to do its best work.

How to deal with the imbalance of power on your team, and manage inevitable struggles that arise.

How to create “hunting trails” that will keep your team inspired and motivated to deliver brilliant work.

Why you should still “get your hands dirty”, even as you strive to remove yourself from the work.

Why you should fight to measure value, not time, when evaluating your team’s work.

Readers will come away with the tools and resources to handle the most challenging aspects of new leadership, from how to talk to your work friends when you’ve been promoted above them to how to maintain quality control without being a micromanager.

PLATFORM: Henry continues to grow his platform and direct connection to readers through email newsletter (16,000 subscribers), Twitter (14,000 followers) and the new podcast “The Accidental Creative” (20,000 downloads per episode in the first 8 weeks).

PASSIONATE SPEAKER: Henry is an experienced speaker who conducts workshops and gives 30-35 talks throughout the year.

TARGETS A NEW GENERATION OF MANAGERS: Henry’s readers, many of whom work at startups, nonprofits, and digital marketing agencies, are millennials looking for management tools and strategies to match a more inclusive, empathetic, and matrixed culture than traditional business literature assumes. They want Converse-and-Macbook, not Harvard Business Review—and right now this shelf is woefully under-serving them.

PRACTICAL ADVICE: Grounded in case studies from Henry’s consulting, the book provides practical and down-to-earth tips and strategies that any new manager can put into practice right away.

Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of three books (The Accidental Creative, Die Empty, and Louder Than Words) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. Visit to learn more.

Author Hometown: Cincinnati, OH

Marketing: Paid social media campaign 

Promotion on author’s newsletter 

Promotion on author’s podcast 

Publicity: National publicity in caeer and business media 

National business radio and podcast campaign 

Tie in with author lecture schedule 

Promotion on LinkedIn 

Author Website:

Author Social Media: @toddhenry
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