- Author Bio
Say hello to Elly, John, and the entire Patterson family. It’s the definitive edition to add to your library!
For Better or For Worse is one of the most beloved comic strips of all time, with a devoted audience of more than 220 million. This new series, produced with Lynn Johnston’s cooperation, collects three decades of comics in nine volumes.
Since For Better or For Worse debuted in 1979, the world has watched the Patterson family grow up in real time—and to many readers, they feel like family! This premiere volume includes more than 1,200 sequential daily and Sunday comics—from the beginning! With all of the Sunday comics printed in their original color!
This book is the perfect place to start for both long-time fans and new readers alike. Elizabeth grows from baby to toddler and learns how to talk, Michael goes to kindergarten and meets new friends, John juggles dentistry and diapers, while Elly manages the daily duties of being a dedicated mom, wife, and eventual student, as well as being a willing ear to her friends.
Each volume also contains a number of annotations by Lynn Johnston detailing motivations for certain strips, funny anecdotes, observations about the reaction from fans, and much more!
Series Overview: Volume 1 of 9 books to collect the complete three decades of For Better or For Worse.
Marketing: Trade and Gift show promotions: ALA 2017, San Diego Comic-Con 2017, more
Library push: Advance copies mailed out for review: Shelf Awareness, Library Journal, School Library Journal, Kirkus Reviews, etc.
Canadian Market focus: Vancouver area book signing.
AD BUY: Facebook
Social Media: Promotion through a variety of social media; Facebook (128k), Twitter (98.8k), Tumblr (25k), with a feature on IDWpublishing.com
Inclusion in Direct-to-consumer Newsletter (40,000 unique and engaged fans)
Cross promotion in IDW’s monthly titles (Circulation over 350,000)
Trailer and Gif promotions
Publicity: National media and Major Entertainment press
Digital review copy made available to 3000 industry and press contacts
Author and artist interviews, and exclusive content reveals in comic media (Bleeding Cool, CBR, Comics Alliance, etc)
Special focus on fan blogs, and fan sites
"The exacting artistic flare that develops in Johnston’s cartooning is gentle, thoughtful, and perpetually insightful to 20th-century life." –LIbrary Journal (starred review)
"Johnston’s art is impeccable. Her simple and graceful line work conveys a great deal of emotion. It’s not overly stylized or intricate, making it easy to plug yourself into the roles of the protagonists. Again with the timeless and universal nature of the strip." –Cinema Sentries