Bloom County: Real, Classy, & Compleat: 1980-1989
HUMOR / Form / Comic Strips & Cartoons
Oct 31, 2017
10.13 x 12.31 x 2.81 in
Presenting every Bloom County daily and Sunday strip in chronological order from the first to the last!
Berkeley Breathed’s Bloom County debuted in late 1980 and ran until August 1989. Featuring an exceedingly quirky cast of characters, including the sweetly naive Opus the penguin, the flea-bitten Bill the cat, womanizing attorney Steve Dallas, Milo Bloom, Cutter John, and many others, Bloom County soon became one of the most popular comic strips in history, appearing in over 1200 newspapers. Then, at the peak of its popularity, Berkeley Breathed did something unprecedented…he walked away. Now, more than 25 years later, the complete collection of the Pulitzer Prize-winning comic strip is collected into a deluxe, two volume, slipcased set.
The first complete collection of the original Bloom County run!
Loose Tails, the first Bloom County paperback collection, sold over one million copies, with cumulative sales of all TPBs at over SIX MILLION copies.
Berkeley Breathed was awarded the Pulitzer Prize for Editorial Cartooning in 1987 for his work on Bloom County.
The Bloom County Library from IDW contains a series of “Context Pages” sprinkled throughout the volumes. These pages show the reader a variety of real-life events and personalities that were touched upon at the time of initial publication and will help give a perspective of the era.
Marketing: Look for Bloom County advertised in Publisher’s Weekly
Berkeley continues to promote Bloom County to his legion of social media followers
Coordinated national press to support roll out and sell-through
Digital review copy made available to 3000 industry and press contacts
Author interviews, and exclusive content reveals in comic media (Bleeding Cool, CBR, Comics Alliance, etc)
Social Media: Promotion through a variety of social media; Facebook (128k), Twitter (98.8k), Tumblr (25k), with a feature on IDWpublishing.com along with Berkeley’s site
Inclusion in Direct-to-consumer Newsletter (40,000 unique and engaged fans)
Cross promotion in IDW’s monthly titles (Circulation over 350,000)
Publicity: Berkeley Breathed will be part of the 2017 LA Times Festival of Books
Berkeley to appear on TBD television program to provide in-person promotion for Bloom County
Continued convention appearances to support fan interaction and excitement
Berkeley Breathed will be signing at SDCC
Trailer Development and launch through widespread media
Author Website: www.berkeleybreathed.com