Doctor Who selling points:
-Sanrio and BBC Worldwide have joined forces to create a new intellectual property.
-This collaboration is inspired by Doctor Who and the World of Roger Hargreaves and brings to life Doctor Who characters in the distinctive story-telling and illustrative style of Roger Hargreaves.
-Penguin Young Readers Group, a division of Penguin Random House, is the master publisher for the collaboration and will release the first four books in the library in Spring 2017.
-Roger Hargreaves, best-known for the Mr. Men Little Miss series, wrote and created numerous other books and series, including Count Worm, Timbuctoo, and Hippo Potto Mouse. With lifetime sales over 250 million, his stories have brought fun and laughter to children for over four decades.
-Doctor Who has been enthralling families for over five decades on BBC One, as the Doctor and his many companions do battle with Daleks, Cybermen, and myriad alien foes. On BBC One in Spring 2017, The Twelfth Doctor (Peter Capaldi) will be joined by new companion Bill (Pearl Mackie) as they travel the universe, embarking on new and exciting adventures across space and time.
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