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    9781465492067 Hardback, $26 CAD
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    Distributor: Penguin Random House Availability: On Sale Date: Jan 02, 2080 Carton Quantity: 1
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Be More Japan
By (author): DK Travel
9780241385586 Hardcover English General Trade COOKING / Regional & Ethnic / Japanese Jan 02, 2080
$26.00 CAD
Cancelled 6.69 x 8.56 in 224 pages Eyewitness Travel DK Eyewitness Travel
Be More Japan is a ’bible’ of all things Japanese - from the country’s fascinating, ancient traditions to its unique and influential modern culture.

Be More Japan is a celebration of all things Japanese - from the country’s fascinating, ancient traditions to its unique and influential modern culture. Blending both travel information and cultural insights into a single book, Be More Japan helps you understand and experience the best of Japan, both at home and abroad.

Beginning with an overview of the four seasons - a key theme in Japanese culture - you’ll learn about the festivals, food, fashion and flowers that change throughout the year and make this country so full of fun and variety. Then dive into the captivating culture of Japan, with topics such as art, music, food, wellness and spirituality all split into separate sections to help you pinpoint the areas that interest you. Learn about the traditional skills of the tea ceremony and calligraphy, and where you can go to see and practise them yourself. Find out more about the country’s most popular sports and where to catch a game of baseball or see a martial arts exposition. For pop culture fans, there are dedicated sections on J-Pop, anime, and video games, with plenty of information on the best places to enjoy them in Japan. And if you want to get a feel for modern Japanese lifestyle, you’ll find enough details on topics such as transportation, karaoke, ikigai, shopping and hot springs to help you make the most of even a short trip to Japan.

You can pick and choose what interests you to plan your perfect trip, or explore a bit of everything to get a sense of the essentials of Japanese life and culture. And for those who can’t make the trip to Japan, or who want to carry on the experience when they return, there are tips and suggestions for how to bring Japanese culture to you, and places where you can see its influence around the world."

Be More Japan is a unique proposition; no other book on the market covers both culture and travel in this way.

Accessible insight into all aspects of Japan’s fascinating culture.

Taps into a rise in interest in Japanese lifestyle, such as ikigai (personal raison d’être) and decluttering.

The Japanese government set a target of increasing visitors to Japan to 20m annually by 2020. They reached this target 5 years early in 2015 and so have increased their target to 40m.

Visitor numbers to Japan have risen every year since 2012, with over 28 million visitors in 2017 (source: Japan National Tourist Office).

Visitor numbers in 2017 for key English-speaking markets: US: 1.3m (up 45% from 2014); Australia: 495,000; UK 310,000; Canada: 305,000.

With the Rugby World Cup in Sep-Nov 2019 and the Summer Olympics being held in Tokyo in 2020, Japan will continue to be in the press.

Google Trends over the past 5 years show an increase in searches related to Japan and Travel with ’best time to go to Japan’ being up 500%.

Japan is a very successful destination for DK: Eyewitness Japan was our top-selling travel guide in 2017, selling 82,000 copies globally, with a revenue of £604,000.

A new Japan House opened in London in June 2018, capitalizing on interest in the country’s culture, food and technology. There are also Japan Houses in Sao Paulo and Los Angeles.

We will be appointing a Japanese consultant to ensure that both the text and imagery are an accurate and sensitive reflection of the people and their culture.

Beautifully designed gift book that reflects Japanese aesthetics: clean, cool and quirky.

Stunning photography throughout.

Inspirational travel guide for anyone planning a visit to Japan.

Decodes key concepts in Japanese life - such as wa (harmony), wabi sabi (acceptance of impermanence and imperfection), kawaii (cuteness, as in Hello Kitty) and manga (comics) - in an entertaining and enlightening way.

Sections devoted to discovering Japan through the seasons, landscapes, art, culture and lifestyle.

In each section, themes such as Art, Fashion and Sport are explored through insightful text presented in a variety of ways to reveal the key concepts, places and people involved, alongside information on where in Japan to discover and experience them.

Who is it for?:

People who have visited Japan and become fascinated by its way of life.

People planning a trip to Japan who want a real understanding of its culture before they go.

People looking for inspiring ideas for where to visit in Japan.

People interested in history, culture, art and ideas.

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