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CORPORATE - Penguin Random House

The Bride Test
By (author): Helen Hoang
9780451490827 Paperback, Trade English General Trade FICTION / Romance / Contemporary May 07, 2019
$20.00 CAD
Active 5.5 x 8.3 x 0.8 in 320 pages Berkley
From the critically acclaimed author of The Kiss Quotient comes a romantic novel about love that crosses international borders and all boundaries of the heart…

Khai Diep has no feelings. Well, he feels irritation when people move his things or contentment when ledgers balance down to the penny, but not big, important emotions—like grief. And love. He thinks he’s defective. His family knows better—that his autism means he just processes emotions differently. When he steadfastly avoids relationships, his mother takes matters into her own hands and returns to Vietnam to find him the perfect bride.

As a mixed-race girl living in the slums of Ho Chi Minh City, Esme Tran has always felt out of place. When the opportunity arises to come to America and meet a potential husband, she can’t turn it down, thinking this could be the break her family needs. Seducing Khai, however, doesn’t go as planned. Esme’s lessons in love seem to be working…but only on herself. She’s hopelessly smitten with a man who’s convinced he can never return her affection.

With Esme’s time in the United States dwindling, Khai is forced to understand he’s been wrong all along. And there’s more than one way to love.

Story Locale: San Francisco, CA

THE FOLLOW UP TO THE KISS QUOTIENT, Helen’s debut romance that featured a heroine with Asperger’s

THE HERO IS AUTISTIC: Helen excels at giving underrepresented voices a platform in the romance genre, and gives thoughtful representation to autism with Khai

POPULAR ROMANCE TROPE WITH A MODERN TWIST: Esme is a mail order bride from Vietnam who comes to America filled with a passion for reality TV and hoping for a summer to remember

DISCOVERED DURING PITCH WARS, an online contest with wide social media reach, where published authors match up with a mentee and work on pitch to catch an agent or editor’s eye; Helen was mentored by Brighton Walsh, who is published by Berkley and SMP

MULTICULTURAL CONTEMPORARY ROMANCE: Khai and Esme are of Vietnamese descent and the author, who is also Vietnamese, does a fabulous job incorporating the culture—especially in regards to culinary delights!

AN OWN VOICES NOVEL: romance readers are clamoring for better representation in romances and this book speaks to the #OwnVoices social media movement

VERY BUILDABLE AUTHOR and we’ve bought three books to show our investment in growing her

HUGE SUBRIGHTS SALES for The Kiss Quotient, which has sold to twelve foreign publishers, and rights for this second book have sold in Germany and Hungary

Helen Hoang is that shy person who never talks. Until she does. And the worst things fly out of her mouth. She read her first romance novel in eighth grade and has been addicted ever since. In 2016, she was diagnosed with Autism Spectrum Disorder in line with what was previously known as Asperger’s Syndrome. Her journey inspired The Kiss Quotient.

Author Residence: San Diego, CA

Marketing: Online advertising campaign

E-mail marketing campaign

Blog outreach campaign

ARC distribution and giveaways

IndieBound campaign

Goodreads campaign

NetGalley campaign

Early reader review campaign

Social media campaign

Book club outreach

Backlist promotions

Feature on Read It Forward, First to Read

Publicity: National print publicity

National online publicity

Author Website:

Author Social Media:; Twitter @badassestbarbie

Praise for The Kiss Quotient

The Kiss Quotient had me under a spell the moment I met the hero. I was excited, in love, and couldn’t wait to get back to this book every time life forced me to put it down. A rare and riveting love story.”—Penelope Douglass, New York Times bestselling author

“An unexpectedly sweet erotic romance that left me with a huge smile on my face. I dare you not to fall in love with these two characters and their story. Helen Hoang’s debut is quite simply delightful!”—Nalini Singh, New York Times bestselling author


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