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  • Other Formats

    9780525575894 Electronic book text, EPUB
  • Sales Rights

    For sale with exclusive rights in: AS CA GU MP PH PR UM US VI For sale with non-exclusive rights in: AD AE AF AI AL AM AO AQ AR AT AW AX AZ BA BE BF BG BH BI BJ BL BO BQ BR BT BV BY CD CF CG CH CI CK CL CM CN CO CR CU CV CW CZ DE DJ DK DO DZ EC EE EG EH ER ES ET FI FM FO FR GA GE GF GL GN GP GQ GR GT GW HK HM HN HR HT HU ID IL IQ IR IS IT JO JP KG KH KM KP KR KW KZ LA LB LI LR LT LU LV LY MA MC MD ME MF MG MH MK ML MN MO MQ MR MX NC NE NF NI NL NO NU OM PA PE PF PL PM PS PT PW PY QA RE RO RS RU RW SA SD SE SG SI SJ SK SM SN SR SS ST SV SX SY TD TF TG TH TJ TK TL TM TN TR TW UA UY UZ VA VE VN WF WS YT Not for sale in: AG AU BB BD BM BN BS BW BZ CC CX CY DM FJ FK GB GD GG GH GI GM GS GY IE IM IN IO JE JM KE KI KN KY LC LK LS MM MS MT MU MV MW MY MZ NA NG NP NR NZ PG PK PN SB SC SH SL SO SZ TC TO TT TV TZ UG VC VG VU YE ZA ZM ZW
  • Supply Detail

    Distributor: Penguin Random House Availability: Not yet available On Sale Date: Nov 12, 2019 Carton Quantity: 20
  • Catalogues

Tasty Every Day
All of the Flavor, None of the Fuss
By (author): Tasty
9780525575887 Hardcover English General Trade COOKING / Methods / Quick & Easy Nov 12, 2019
$25.99 CAD
Forthcoming 7 x 9 in 192 pages 50-75 4C PHOTOS Potter/Ten Speed Press/Harmony Clarkson Potter
Buzzfeed’s wildly popular cooking vertical, Tasty, is known for their inventive yet easy-to-follow recipes. In this fourth official cookbook, they compile 75 options that are designed to be quick, easy, and perfect for everyday meals.

With so many home cooks looking for fast meal solutions, “every day” is a hot-button topic at the dinner table. Who capitalizes on food trends better than media giant Tasty? Readers love Tasty not only for their brilliant, simple recipes, but also for their innovation and creativity where the internet is already over saturated by fast trends featuring pressure cooker, one-pot, and no-cook options. Tasty incorporates those touchstones and more into delicious recipes that range from take-it-with-you sandwiches to one-pot wonders (including Instant Pot favorites) to masterpieces you can get on the table lickety-split. About half of the recipes will be fan favorites and star performers and the others will be new and exclusive.

SETTING THE TREND: Tasty is consistently the top performing website for most cooking trends. While quick cooking is evergreen—has been on the rise, as proven by Gina Homolka’s Skinnytaste One and Done and Melissa Clark’s bestselling Dinner in an Instant—Tasty has put their unique spin on the topic by remixing their insanely delicious, click-worthy recipes into instant meals. Instead of just focusing on one craze, Tasty has developed recipes for home cooks who are lazy, in a rush, or just not that into cooking that span from slow cooking to no cooking at all.

MAJOR PLATFORM: The Tasty brand is ballooning in popularity with huge followings on Facebook (95m) and Instagram (24.4m), nearly 90b monthly video views, and 800m shares. According to Google Analytics, Tasty is the number one franchise on Facebook. It is part of BuzzFeed, which boasts 72m unique page views per month and has experienced 4.5x view growth in the past two years. Tasty’s overhead “hands and pans” videos have completely changed the way people cook from the Internet—their style has been imitated by other brands and bloggers, but this book is from the original content creators.

PERFORMING PACKAGE: Tasty self-published their first on-demand cookbook, Tasty: The Cookbook, in November 2016, sold only through their website, to the tune of 350k+ copies. Latest & Greatest was the first time any of Tasty’s products were sold widely in retail markets, and it was a runaway success having sold over 152k copies since publishing in December 2017. Tasty Every Day will feature carefully curated recipes and bright photography to keep with this proven paper-over-board format that feels like a steal at its attractively low price point of $19.99.

Tasty is the world’s largest social food network, reaching more than 500 million people around the globe with its signature fun, easy, and delicious video recipes. The brand is focused on making cooking practical and accessible for beginner cooks and expert chefs alike. Launched in 2015, Tasty has attracted more than 65 billion video views and is the biggest franchise on Facebook, reaching 1 in 4 users every month. It has studios in Los Angeles, New York, London, Paris, Berlin, Mexico City, and Sao Paulo, and a full product line including cookbooks, a smart appliance, and a mobile app.

Marketing: Extensive promotion and advertising across Buzzfeed and Tasty websites

Newsletter campaign via Buzzfeed’s network

Social media campaign across Buzzfeed and Tasty channels

Finished book mailing to Buzzfeed’s network of influencers

Digital advertising campaign



Publicity: National publicity

National television appearances

National review and feature attention



Author Website: https://tasty.co/

Author Social Media: Facebook: @buzzfeedtasty - 95m; Instagram: @buzzfeedtasty - 24.4m; Twitter: @tasty - 822.8k

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