Canada’s baking sweetheart, Anna Olson, returns with an essential guide to baking for and with those you love.
Baking Day is the book we have all been waiting for. In this new cookbook, Anna Olson encourages you to spend time with your loved ones, baking along with her easy-to-follow, delicious recipes for all your favourite treats. This is a cookbook to bring family and friends together, and to bond over quality time spent baking. With over 120 recipes for all skill levels, there is a baking project in Baking Day for everyone.
Anna helps you find the right recipe by marking each one with difficulty level, necessary time commitment, required tools, and modifications for allergies or dietary restrictions. Anna’s savoury and sweet recipes are suitable for every level of home baker, as she encourages you to challenge yourself and develop new skills in the kitchen. Her voice is truly encouraging, as she coaches you through each step, hoping to pass on the expertise she has learned throughout her 20-year career. She is especially mindful of her younger readers, or those of you baking with kids, making sure to point out the most important details for younger budding bakers. Step back from the craziness of life and connect with those you love over shared time in the kitchen. Very soon, “baking day” will become your favourite day of the week.
Try making your own “Gourmet Goo” Skillet Brownies, Classic No-Bake Vanilla Cheesecake with Raspberry Coulis, or Toffee Pretzel Baklava. Anna also brings together comforting classics including Dutch Baby, Giant Glazed Cinnamon Bun, and her Signature Chocolate Chip Cookies, and recipes to show your loved ones how much you care—breakfast in bed for Father’s Day, maybe, or a special homemade birthday cake for your best friend. There are even treats for your pets!
BESTSELLING AUTHOR: Anna is the author of eight bestselling cookbooks, including Set for the Holidays and Bake with Anna Olson.
HOUSEHOLD NAME: Anna is a well-loved Canadian culinary staple, widely known as a TV host for her Food Network Canada shows, Sugar, Fresh with Anna Olson, and Bake with Anna Olson.
MUST HAVE BAKING BOOK: Baking Day features family-friendly recipes that would be excellent additions to any baker’s collection. Each recipe is easy and fit for any level of baker, and accompanied with process photos to make it easy to follow Anna step by step.
SOCIAL & MEDIAGENIC: Anna has an enormous social media following. She has over 23K followers on Twitter, 152K followers on Instagram, 219K page followers on Facebook, and 529K subscribers on her YouTube channel, Oh Yum with Anna Olson.
BRAND AMBASSADOR: Anna has high profile partnerships with global brands and her own line of bakeware.
Marketing: Baking Day Podcast - based on sponsorship
Video advertising leveraging book trailer
Priority book in Holiday Baking campaign
Outreach to women’s lifestyle magazines such as Woman’s Day, Woman’s World and Good Housekeeping and Readers Digest
Pitch content to outlets such as Cherry Bombe, Bake from Scratch, Food 52
Google display ads
Publicity: US/Canada plans:
Pitch for ongoing national broadcast segments (TV/radio)
Target key recipe excerpt placement in national print publications
Author interview/Q&A in national lifestyle magazines
Outreach to online lifestyle sites
Holiday media junket
Tour to 3 - 4 key markets (focus in strong secondary markets)
Drop-in bookstore visits to key retailers
Author Website: https://www.annaolson.ca/
Author Social Media: Twitter: @chefannaolson (15.1k followers); IG: @chefannaolson (23K followers); YouTube (529K Subscribers)