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GREEN - Appetite by Random House

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    9780525610960 Electronic book text, Reflowable, , EPUB
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    For sale with exclusive rights in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CA CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Penguin Random House Availability: Not yet available On Sale Date:Oct 27, 2020 Carton Quantity:8
  • Catalogues

Baking Day with Anna Olson
Recipes to Bake Together: 120 Sweet and Savory Recipes to Bake with Family and Friends
By (author): Anna Olson
9780525610953 Hardcover English General Trade COOKING / Methods / Baking Oct 27, 2020
$40.00 CAD
Forthcoming 8.5 x 11 in | 1.25 lb 328 pages FULL COLOUR THROUGHOUT Appetite by Random House
Canada’s baking sweetheart, Anna Olson, returns with an essential guide to baking for and with those you love.

Baking Day is the book we have all been waiting for. In this new cookbook, Anna Olson encourages you to spend time with your loved ones, baking along with her easy-to-follow, delicious recipes for all your favourite treats. This is a cookbook to bring family and friends together, and to bond over quality time spent baking. With over 120 recipes for all skill levels, there is a baking project in Baking Day for everyone.

Anna helps you find the right recipe by marking each one with difficulty level, necessary time commitment, required tools, and modifications for allergies or dietary restrictions. Anna’s savoury and sweet recipes are suitable for every level of home baker, as she encourages you to challenge yourself and develop new skills in the kitchen. Her voice is truly encouraging, as she coaches you through each step, hoping to pass on the expertise she has learned throughout her 20-year career. She is especially mindful of her younger readers, or those of you baking with kids, making sure to point out the most important details for younger budding bakers. Step back from the craziness of life and connect with those you love over shared time in the kitchen. Very soon, “baking day” will become your favourite day of the week.

Try making your own “Gourmet Goo” Skillet Brownies, Classic No-Bake Vanilla Cheesecake with Raspberry Coulis, or Toffee Pretzel Baklava. Anna also brings together comforting classics including Dutch Baby, Giant Glazed Cinnamon Bun, and her Signature Chocolate Chip Cookies, and recipes to show your loved ones how much you care—breakfast in bed for Father’s Day, maybe, or a special homemade birthday cake for your best friend. There are even treats for your pets!

BESTSELLING AUTHOR: Anna is the author of eight bestselling cookbooks, including Set for the Holidays and Bake with Anna Olson.

HOUSEHOLD NAME: Anna is a well-loved Canadian culinary staple, widely known as a TV host for her Food Network Canada shows, Sugar, Fresh with Anna Olson, and Bake with Anna Olson.

MUST HAVE BAKING BOOK: Baking Day features family-friendly recipes that would be excellent additions to any baker’s collection. Each recipe is easy and fit for any level of baker, and accompanied with process photos to make it easy to follow Anna step by step.

SOCIAL & MEDIAGENIC: Anna has an enormous social media following. She has over 23K followers on Twitter, 152K followers on Instagram, 219K page followers on Facebook, and 529K subscribers on her YouTube channel, Oh Yum with Anna Olson.

BRAND AMBASSADOR: Anna has high profile partnerships with global brands and her own line of bakeware.

Anna Olson is the internationally known host of the Food Network’s Bake with Anna Olson, Fresh with Anna Olson, and Sugar, and the author of eight bestselling cookbooks on baking and cooking, including Appetite’s Bake with Anna Olson and Set for the Holidays with Anna Olson. Anna is a professionally trained chef and lives in Ontario with her husband, Michael.

Author Residence: Welland, Ontario

Marketing: Baking Day Podcast - based on sponsorship

Video advertising leveraging book trailer

Priority book in Holiday Baking campaign

Influencer mailing



US Plans:

Outreach to women’s lifestyle magazines such as Woman’s Day, Woman’s World and Good Housekeeping and Readers Digest

Pitch content to outlets such as Cherry Bombe, Bake from Scratch, Food 52  

Social promotion 

Google display ads  



Publicity: US/Canada plans:

Pitch for ongoing national broadcast segments (TV/radio)

Target key recipe excerpt placement in national print publications

Author interview/Q&A in national lifestyle magazines

Outreach to online lifestyle sites

Holiday media junket

Tour to 3 - 4 key markets (focus in strong secondary markets)

Drop-in bookstore visits to key retailers



Author Website: https://www.annaolson.ca/

Author Social Media: Twitter: @chefannaolson (15.1k followers); IG: @chefannaolson (23K followers); YouTube (529K Subscribers)

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