Advertising: Large-scale global advertising campaign including outdoor, TV, digital, and in-theater experiences
Promotions: Major global promotional partners in key categories
Publicity: PR blitz including long-lead editorial push. Press junkets, red carpet premiere, and heavy field activity
Viacom & SEGA Synergy: Full support across all channels including mobile, digital, and broadcast
Consumer Product Tie-ins: with film licensees and mass/specialty retailers
Digital: Full-scale exposure including organic and paid support of digital media, across social and mobile platforms.
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