Think you can cook better than Bobby Flay? Put your kitchen skills to the test and cook alongside Bobby and his competitors with more than 100 recipes from the hit show.
Beat Bobby Flay brings the excitement of the Food Network show stage into your home kitchen, with more than 100 recipes for breakfast and brunch, weeknight-worthy dinners, and stunning desserts that make every meal a winner. Bobby’s best recipes and other favorites from the show make appearances, from Seafood Fra Diavolo with Saffron Fettuccine (handmade pasta always wins the judges’ hearts) to Mushroom and Goat Cheese Chiles Rellenos (the secret: crispy Brussels sprout leaves) and Bittersweet Chocolate Soufflé. Sprinkled throughout Bobby’s recipes are behind-the-scenes stories of fan-favorite moments, tips to help you “beat the clock” when you’re pressed for time, and pro-chef suggestions for everything from meal prep to garnish (when in doubt, add anchovy breadcrumbs!).
Alongside Bobby’s favorites are a wealth of recipes from his competitors on the show who beat Bobby Flay, including Alex Guarnaschelli’s Lobster Newberg, Marcus Samuelsson’s Doro Wat (Ethiopian Chicken Stew), and Shelby Sieg’s Lemon-Thyme Olive Oil Cake. The ultimate companion cookbook to one of the country’s favorite Food Network shows, Beat Bobby Flay also features beautiful, all-new color food photography as well as shots from everyone’s favorite episodes. With Bobby’s expertise and tried-and-true tips helping you stay in it to win it, you’ll be ready to crush any competition that comes your way!
FAN FAVORITE SHOW: Beat Bobby Flay is one of the Food Network’s leading shows—in 2020 it has been watched by over 18 million total viewers each quarter—and certainly the one that Bobby is most known for. Now, fans of the show will be able to revisit and recreate the recipes they know and love from various episodes, learn what it’s like behind the scenes, and sharpen their kitchen skills with Bobby’s pro-chef tips about cooking on a time crunch and how to make a dish really stand out.
STAR POWER: Bobby is one of the most-recognized celebrity chefs and has an incredible following and engagement on social media. New episodes of Beat Bobby Flay will air throughout 2021, and Bobby continues to appear on two other Food Network shows, Barbecue Addiction and Food Network Star. HIS SOCIAL MEDIA FOLLOWING HAS INCREASED from 900k Instagram followers in 2018 to 1.5 million (2020).
PROVEN PACKAGE: Just like Bobby’s recent big sellers, Beat Bobby Flay will boast a paper-over-board package with all-new food photography as well as production shots from the Food Network show.
Marketing: Online Advertising Campaign
Promotion on author channels, including website, newsletter and social
Digital assets: styled book photos and recipe photos created for social and retailers
Influencer Campaign: author’s Instagram followers include Michael Symon, Giada DeLaurentiis, Ina Garten, Alex Guarnaschelli
Promotion with Bobby’s brand partners
Promotional material available for Bobby’s restaurants
Featured in Clarkson Potter seasonal catalog mailed to over 3,000 accounts
PRH Social Media Promotion
Publicity: • National publicity
• National and local print and online review, excerpt and feature attention
• NPR: National and regional campaign
• Events programming
Feature Website: foodnetwork.com/shows/beat-bobby-flay
Author Website: bobbyflay.com
Author Social Media: Instagram: @BobbyFlay, Twitter: @bflay, Facebook: @chefbobbyflay