DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel join forces to create an unprecedented new Super Hero universe especially for girls.
TV specials, made-for-videos, action dolls, action figures, apparel, books, and other product categories will begin to rollout in Spring 2016.
DC Super Hero Girls will be Mattel’s first line of action figures for girls.
Random House is the master publisher.
The middle grade series by Lisa Yee will continue with a new installment approximately every six months. Each middle grade novel will feature a deluxe paper-over-board package with eye-catching cover effects.
Wonder Woman will star in her own theatrical film, releasing June 2017. Now is the perfect time to introduce young fans to the super heroes in the DC Universe.
The success of the TV shows Arrow, Gotham, Supergirl, and The Flash continues to expand awareness of the DC Universe.
Full-motion lenticular cover is eye-catching at store level.
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