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ECW Press

  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail

    Distributor: Jaguar Book Group Availability: Not yet available Excluding:Mar 17, 2020 On Sale Date:Apr 07, 2020 Carton Quantity:48 $21.95 CAD
  • Supply Detail

    Distributor: BTPS Availability: Not yet available Excluding:Mar 17, 2020 On Sale Date:Apr 07, 2020 Carton Quantity:48 $16.95 USD
  • Catalogues

The Subtweet
A Novel
By (author): Vivek Shraya
9781770415256 Paperback, Trade English General Trade FICTION / Literary Toronto Apr 07, 2020
$21.95 CAD
Active 5 x 7.75 x 0.57 in 248 pages ECW Press

“Biting and beautiful.” — Jonny Sun, author of everyone’s a aliebn when ur a aliebn too

Everyone talks about falling in love, but falling in friendship can be just as captivating. When Neela Devaki’s song is covered by internet-famous artist Rukmini, the two musicians meet and a transformative friendship begins.

But as Rukmini’s star rises and Neela’s stagnates, jealousy and self-doubt creep in. With a single tweet, their friendship implodes, one career is destroyed, and the two women find themselves at the center of an internet firestorm.

Celebrated multidisciplinary artist Vivek Shraya’s second novel is a stirring examination of making art in the modern era, a love letter to brown women, an authentic glimpse into the music industry, and a nuanced exploration of the promise and peril of being seen.

Short Description

A story of female friendship, with a fast-paced plot and a nuanced examination of art, brown culture, social media, call-out culture, the music industry, and sexism. Following two women from the throes of first friend infatuation to a tweet that splits them apart and destroys one career, THE SUBTWEET is a book only artist Vivek Shraya could write.

Sales and Market Bullets

  • I’m Afraid of Men was an Indigo Staff Pick of the Month, received a starred review from Kirkus, and was featured in the Toronto Star, The Globe and Mail, Vanity Fair, and Bustle.

  • A novel without any romantic relationships, focusing instead on the intimacy and rewards of female friendship.

  • Book club discussion questions will be available.

  • The Subtweet centers the voices and experiences of brown women.


  • Fans of Vivek’s previous work in music, books, and art

  • Fans of Zadie Smith’s Swing Time

  • Readers of urban fiction, and commercial/literary fiction hybrids such as Sally Rooney’s Normal People

Vivek Shraya is an artist whose body of work crosses the boundaries of music, literature, visual art, theater, and film. Her bestselling book I’m Afraid of Men was heralded by Vanity Fair as “cultural rocket fuel,” and her album with Queer Songbook Orchestra, Part-Time Woman, was nominated for the Polaris Music Prize. She is one half of the music duo Too Attached and the founder of the publishing imprint VS. Books. A five-time Lambda Literary Award finalist, Vivek has also received honors from the Writers’ Trust of Canada and the Publishing Triangle. She is a director on the board of the Tegan and Sara Foundation and an assistant professor of creative writing at the University of Calgary.

The Subtweet takes the topic of online life and allows it to become simply part of the lives of its fully human, complex characters. What emerges is a deeply moving tale about the relationships between artists and friends. Biting and beautiful, it’s written with heart by an essential voice.” — Jonny Sun, author of Everyone’s a Aliebn When Ur a Aliebn Too

“So engaging. I can’t think of anything I’ve read that has captured Twitter culture so well. There is something special in this book that really touches on the absurdity and pressure of social media and art. I couldn’t put it down.” — Sara Quin, of Tegan and Sara

The Subtweet is a smart, funny, incisive, heart-crushing interrogation of art, race, friendship, social media, and the music industry. These characters and their self-destructive self-doubt are compelling, real, and vivid. I wanted to live-tweet my reading because I’m just obsessed.” — Andrea Warner, author of Buffy Sainte-Marie: The Authorized Biography

“A subtle mystery — it captures the adrenaline-filled strange alienation and over-visibility of social media, the sedimentations of racism, and the vicissitudes of female friendship. This is a literary novel as well as a hyper-contemporary one. I literally gasped.” — Erin Wunker, author of Notes from a Feminist Killjoy

“A piercing portrait of how internet fame, race, and commerce warp the way we create art in the digital age.” — Chatelaine


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