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ECW Press

  • Reading Levels

    Lexile measure: 930L
  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail

    Distributor: Jaguar Book Group Availability: Available Excluding:Mar 17, 2020 On Sale Date:Apr 07, 2020 Carton Quantity:48 $21.95 CAD
  • Supply Detail

    Distributor: BTPS Availability: Available Excluding:Mar 17, 2020 On Sale Date:Apr 07, 2020 Carton Quantity:48 $16.95 USD
  • Catalogues

The Subtweet
A Novel
By (author): Vivek Shraya
9781770415256 Paperback, Trade English General Trade FICTION / Literary Toronto Apr 07, 2020
$21.95 CAD
Active 5 x 7.75 x 0.57 in | 0.57 lb 248 pages ECW Press

“A timely and compelling look at internet fame and how fickle it really is.… You’ll likely devour it in one sitting.” — Ms. Magazine

Includes an exclusive free soundtrack

Celebrated multidisciplinary artist Vivek Shraya’s second novel is a no-holds-barred examination of the music industry, social media, and making art in the modern era, shining a light on the promise and peril of being seen.

Indie musician Neela Devaki has built a career writing the songs she wants to hear but nobody else is singing. When one of Neela’s songs is covered by internet artist RUK-MINI and becomes a viral sensation, the two musicians meet and a transformative friendship begins. But before long, the systemic pressures that pit women against one another begin to bear down on Neela and RUK-MINI, stirring up self-doubt and jealousy. With a single tweet, their friendship implodes, a career is destroyed, and the two women find themselves at the centre of an internet firestorm.

Short Description

A story of female friendship, with a fast-paced plot and a nuanced examination of art, brown culture, social media, call-out culture, the music industry, and sexism. Following two women from the throes of first friend infatuation to a tweet that splits them apart and destroys one career, THE SUBTWEET is a book only artist Vivek Shraya could write.

Sales and Market Bullets

  • I’m Afraid of Men was an Indigo Staff Pick of the Month, received a starred review from Kirkus, and was featured in the Toronto Star, The Globe and Mail, Vanity Fair, and Bustle.

  • A novel without any romantic relationships, focusing instead on the intimacy and rewards of female friendship.

  • Book club discussion questions will be available.

  • The Subtweet centers the voices and experiences of brown women.

Publishing Diverse Voices

  • Author: South Asian voices, trans voices

  • Content: South Asian protagonists, one trans protagonist


  • Fans of Vivek’s previous work in music, books, and art

  • Fans of Zadie Smith’s Swing Time

  • Readers of urban fiction, and commercial/literary fiction hybrids such as Sally Rooney’s Normal People

Vivek Shraya is an artist whose body of work crosses the boundaries of music, literature, visual art, theater, and film. Her bestselling book I’m Afraid of Men was heralded by Vanity Fair as “cultural rocket fuel,” and her album with Queer Songbook Orchestra, Part-Time Woman, was nominated for the Polaris Music Prize. She is one half of the music duo Too Attached and the founder of the publishing imprint VS. Books. A five-time Lambda Literary Award finalist, Vivek has also received honors from the Writers’ Trust of Canada and the Publishing Triangle. She is a director on the board of the Tegan and Sara Foundation and an assistant professor of creative writing at the University of Calgary.

“A beautifully crafted novel about race, music, and social media . . . In this timely novel, Shraya speaks to a modern audience with bold cultural insight, confronting the difficulties of being a brown artist and the drastic impact social media can have on pop culture.” — Booklist

“With the freedom that fiction provides, Shraya took The Subtweet deep into the topics of hate-liking, social media friendships, and Internet celebrities. And the plot, as fast-paced as life on the Internet, shows clearly the way that jealousy and obsession can take shape within the open borders of the online world.” — NPR Books

“Vivek Shraya's The Subtweet is a sharp, encompassing story . . . A piercing satire played out against diverse creative energies, The Subtweet is affecting, unnerving, empowering, and often truly LOL.” — Foreword Reviews, starred review

“It is clear that Shraya is pouring everything she's learned from years of writing and making music into a text that combines rhythm and deft technique in bitingly original ways. It is equally clear in The Subtweet that Shraya is using the vehicle of fiction to hash out many of the valid frustrations she's accumulated over years of navigating the Canadian culture scene . . . Shraya skilfully shows this complexity by depicting characters who are frequently ridiculous, petty, and even malicious, while simultaneously pushing readers to understand the underlying systemic factors driving their frustrating actions.” — Quill & Quire

The Subtweet takes the topic of online life and allows it to become simply part of the lives of its fully human, complex characters. What emerges is a deeply moving tale about the relationships between artists and friends. Biting and beautiful, it’s written with heart by an essential voice.” — Jonny Sun, author of Everyone’s a Aliebn When Ur a Aliebn Too


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