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Random House Publishing Group, Fall 2018

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Work Wife
The Power of Female Friendship to Drive Successful Businesses
By (author): Erica Cerulo By (author): Claire Mazur
9781524796778 Hardcover English General Trade BUSINESS & ECONOMICS / Women in Business Mar 05, 2019
$32.00 CAD
Active 5.8 x 8.53 x 0.82 in | 0.78 lb 208 pages B&W PHOTOS THROUGHOUT Ballantine Ballantine Books
Get inspired by the women who discovered that working with your best friend could be the secret to professional success—and maybe even the future of business, from the co-founders of the website Of a Kind.

When Erica Cerulo and Claire Mazur met in college, they bonded instantly. Fast forward to 2010, when after almost a decade of friendship they founded the popular fashion and design website Of a Kind. Now, in their first book, Claire and Erica bring to light the unique power of female friendship to fuel successful businesses. Drawing on their own experiences as well as the stories of other thriving “work wives,” they highlight the ways in which vulnerability, openness, and compassion—qualities central to so many women’s relationships—lend themselves to professional accomplishment and innovation.

Featuring interviews with work wives such as Amanda Hesser and Merrill Stubbs of the influential food community site Food52, Ann Friedman, Aminatou Sow, and Gina Delvac of the hit podcast Call Your Girlfriend, and Misty May-Treanor and Kerri Walsh Jennings of Olympic volleyball fame, Work Wife addresses a range of topics vital to successful partnerships such as being the bosses, tackling disagreements, dealing with money, and figuring in motherhood. Demonstrating how female partnerships in the office are productive, progressive, and empowering, Claire and Erica offer an invaluable roadmap for a feminist reimagining of the workplace.

Fun, enlightening, and informative, Work Wife is a celebration of female friendship and collaboration that proves it’s not just feasible, it’s fruitful to mix BFFs with business.

Mazur and Cerulo have been named among FORBES’S “30 UNDER 30,” INSTYLE’S “BEST OF WEB,” and Fashionista’s “50 Most Influential People in New York Fashion.”

MEDIA OUTREACH: The authors and their business have been covered by press outlets including The New York Times, The Wall Street Journal, Forbes, New York, Refinery29, Elle, Glamour, The Cut, Racked, Who What Wear, Goop, Bustle, and Buzzfeed.

STRONG SOCIAL MEDIA FOLLOWING: Of a Kind has 50k Instagram followers and 11k Twitter followers, and Cerulo and Mazur have a combined personal following of 151k Instagram followers.

NEWSWORTHY: In the wake of the #metoo movement, this book celebrates women-led workplaces and writes the new rules for work.

Claire Mazur and Erica Cerulo founded Of a Kind in 2010 and have developed a reputation as important and influential curators at the forefront of the maker movement, with a knack for identifying “the next big thing” when it’s still a small thing. In addition to unearthing America’s most talented up-and-coming designers for feature on their website, Mazur and Cerulo have also become known for their highly popular “10 Things” newsletter and its podcast companion “A Few Things,” where they expand their enthusiasm for new discoveries across product and lifestyle categories. Accolades include Forbes’s “30 under 30,” InStyle’s “Best of Web,” and Fashionista’s “50 Most Influential People in New York Fashion.”

Author Residence: Brooklyn, NY

Author Hometown: Mazur: Wilmington, DE; Cerulo: Peoria, IL

Marketing: Pre-pub consumer outreach and review push

Online marketing outreach

Social media campaign

Targeted email marketing

Random House e-newsletters and websites

Publicity: National/local review and feature print attention

National/local radio attention

Online review and feature attention

NPR campaign

Targeted blogger outreach

Author Website:

“Most of us spend the majority of our weekdays in an office—and in close proximity to our coworkers. So it’s only natural that our colleagues often become our confidants, pals, and in some very special cases, our work wives. In this book Erica Cerulo and Claire Mazur (cofounders of Of a Kind and bona fide work wives) explore this intricate relationship and how working with a friend can sometimes be the secret to professional success. In conversation with other remarkable duos, from the founders of Food52 to the cohosts of the Call Your Girlfriend podcast, they tackle the most important issues that female partnerships face. Read this, then plot your own work-wife-driven empire.”Glamour

“Is the old adage ‘Friends and business don’t mix’ true? Not according to college friends Cerulo and Mazur, who translated their love of fashion and desire to support emerging fashion designers into a successful business, the e-commerce site Of a Kind…. By exploring topics such as setting expectations, defining roles, dividing responsibility, dealing with finances, and addressing disputes, they deftly demonstrate how female friendships produce empowering business partnerships…. This insightful, engaging work is an essential guidebook for friends considering a business collaboration.”Library Journal (starred review)

“Friends since college, entrepreneurs Cerulo and Mazur…capture the energy of the current social climate of women empowering women in their first book…. Engaging and thoughtful, Work Wife champions strong relationships, healthy attitudes, and pragmatic decision-making—an excellent primer for women interested in creating their own opportunities.”Booklist (starred review)

Work Wife is a whip-smart guide to cultivating a strong workplace marriage, complete with critical lessons about partnership and leadership that extend well beyond work wives. More than a how-to, it is a clarion call to reimagine and recenter leadership around communality, cooperation, and care. One cannot help but read this book and wonder what women would be able to accomplish if they were empowered to lead as they are.”—Alicia Menendez, correspondent at PBS’s Amanpour and Company

Work Wife is a master class in being in business with your bestie—every bit of advice is honest, relatable, and actually useful. But what Erica Cerulo and Claire Mazur have done here is bigger than that. What truly lassoed my heart and enchanted me with this story from start to finish is their insistence that women leading together will redefine the working world. It’s an essential and uplifting message; anyone who has a job or a dream or a person they slack the second they get to the office must read this book.”—Kayleen Schaefer, author of Text Me When You Get Home: The Evolution and Triumph of Modern Female Friendship

Work Wife explores the potential magic (and the realities) that comes from the combination of two or more women who share a common vision and have turned that shared vision into an amazing business partnership. Sharing both the highs and lows, it’s an inspiring look at how women can be the best of teammates in work and in life.”—Joy Cho, founder and creative director of Oh Joy!

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