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Random House Publishing Group, Fall 2018

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MINECRAFT
Minecraft: Guide Collection 4-Book Boxed Set
Exploration; Creative; Redstone; The Nether & the End
By (author): Mojang Ab By (author): The Official Minecraft Team
9781984818348 Undefined English General Trade : Age (years) from 8 - 12, Grade (US) from 3 - 7 COMPUTERS / Digital Media / Video & Animation Oct 16, 2018
$53.99 CAD
Active 6.01 x 8.6 x 1.82 in 368 pages 4-COLOR THROUGHOUT Del Rey
The ultimate gift for any Minecraft fan—a boxed set featuring definitive guides to four different aspects of the blockbuster videogame, packed with insider info and tips from the experts at Mojang.

The world of Minecraft is waiting to be explored, but danger lurks around every corner. The official Minecraft: Guide to Exploration will help you survive. Learn how to find resources, craft equipment, and protect yourself from hostile mobs.

Minecraft is so varied and limitless that incredible creations can often be daunting to think about, never mind to build. The official Minecraft: Guide to Creative will teach you all you need to know to create builds more impressive than you could’ve dreamed of.

Survival is difficult in the perilous Nether and End dimensions, and you’ll need to up your game if you want to make it back to the Overworld. The official Minecraft: Guide to the Nether & the End will teach you how to navigate the alien terrain, battle the native mobs, and find rare blocks and items.

Become a master engineer and create awesome contraptions with the official Minecraft: Guide to Redstone. Discover the uses of redstone components, learn how to make working circuits, then create clever builds using your new skills.

BRAND NEW GUIDEBOOK BOX SET: Contains the most up-to-date guides in an attractive case with gold foil.

DEL REY TRADE PAPERBACK EDITIONS

FULL COLOR ILLUSTRATIONS

MINECRAFT GUIDEBOOK POPULARITY: More than 12 million sold worldwide.

MINECRAFT BRAND IS STILL GROWING: Total sales of the game across all editions are now in excess of 176 million units—more people are playing than ever before. There are 91 million monthly active players. And over 22 million units of the original PC/Mac version sold, making it the bestselling PC game of all time. TellTale Games released Minecraft: Story Mode in 2015 (ten episodes released to date), and MinecraftEDU—a teaching tool that employs Minecraft in the classroom—has been used in classes worldwide since 2011.

SOCIAL MEDIA: Minecraft has over 12 million likes on Facebook and almost 1 million followers on Twitter. Mojang, Minecraft’s development company, has over 1 million subscribers on YouTube.

MINEFAIRE is a monthly Minecraft convention held in cities all over the US, replacing the old Minecon format, and each Minefaire will carry our official books in their stores.

Copyright (c) 2018 by Mojang AB. All rights reserved.

MOJANG AB is a games studio based in Stockholm, Sweden.

Author Residence: Stockholm, Sweden

Author Hometown: Stockholm, Sweden

Marketing: National Advertising Campaign (Holiday Timing)



Publicity: Online review and feature attention

Targeted blogger outreach

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