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McClelland and Stewart Fall 2018

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    9780771048609 9780771048876 9780771048883 9780771048869 Electronic book text, EPUB
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    For sale with exclusive rights in: CA Not for sale in: ROW
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    Distributor: Random House, Inc. Availability: On Sale Date: Sep 04, 2018 Carton Quantity: 12 $34.95 CAD
21 Lessons for the 21st Century
By (author): Yuval Noah Harari
9780771048852 Hardcover English General Trade HISTORY / Modern / 21st Century Sep 04, 2018
$34.95 CAD
Forthcoming 6 x 9 in 384 pages McClelland & Stewart Signal
With Sapiens and Homo Deus, Yuval Noah Harari first explored the past, then the future of humankind, garnering the praise of no less than Barack Obama, Bill Gates, and Mark Zuckerberg, to name a few, and selling millions of copies in the over 30 countries it was published. In 21 Lessons for the 21st Century, he devotes himself to the present.

21 Lessons For the 21st Century provides a kind of instruction manual for the present day to help readers find their way around the 21st century, to understand it, and to focus on the really important questions of life. Once again, Harari presents this in the distinctive, informal, and entertaining style that already characterized his previous books. The topics Harari examines in this way include major challenges such as international terrorism, fake news, and migration, as well as turning to more personal, individual concerns, such as our time for leisure or how much pressure and stress we can take. 21 Lessons for the 21st Century answers the overarching question: What is happening in the world today, what is the deeper meaning of these events, and how can we individually steer our way through them? The questions include what the rise of Trump signifies, whether or not God is back, and whether nationalism can help solve problems like global warming. Few writers of non-fiction have captured the imagination of millions of people in quite the astonishing way Yuval Noah Harari has managed, and in such a short space of time. His unique ability to look at where we have come from and where we are going has gained him fans from every corner of the globe. There is an immediacy to this new book which makes it essential reading for anyone interested in the world today and how to navigate its turbulent waters.

THE RIGHT BOOK AT THE RIGHT TIME FROM THE RIGHT AUTHOR: Who better than Yuval Harari to bring readers some sanity and groundedness in a world spinning out of control. 21 Lessons For the 21st Century tackles all the big subjects that we are confronting on a daily basis in the media and in our lives: religion/God, terrorism, war, politics, fake news, human migration, the enviornment, etc.

THE PERFECT BOOK TO INTRODUCE YUVAL TO A NEW FAN BASE: Shorter, more prescriptive and accessible to a broader fan base, 21 Lessons is perfectly positioned to take Yuval’s sales to the next level.

THE CULT OF YUVAL HARARI: Rarely does an author achieve the kind of worldwide status and respectability that Yuval Harari has, and in such a short period of time. His market crosses just about every boundary, and his incredibly sensible, thoughtful, unique, well written and explained view of our world deeply resonates with millions of readers.

YUVAL LOVES CANADA, AND CANADA LOVES YUVAL: Published in Canada well before the U.S., Sapiens got its foothold here, and to this day we significantly over-index the U.S. on sales. Yuval has been here for each of his two books, and we hope to have his return for this new one.

Born in Haifa, Israel, in 1976, YUVAL NOAH HARARI received his PhD from the University of Oxford in 2002, and is currently a lecturer at the Department of History, the Hebrew University of Jerusalem. Published in 2014, Sapiens: A Brief History of Humankind has become an international hit and is published in nearly 40 languages worldwide. It was listed on the Sunday Times bestseller list for over six months in paperback, and was a New York Times top 10 bestseller. In 2016, Harari published Homo Deus: A Brief History of Tomorrow, which was also a widely hailed international bestseller. He lectures around the world on the topics explored in his books and articles, and has written for newspapers such as the Guardian, Financial Times, The Times and the Wall Street Journal. He also offers his knowledge and time to various organizations and audiences on a voluntary basis.

Author Residence: Jerusalem, Israel

Author Hometown: Haifa, Israel

Marketing: Extensive social media advertising

Extensive digital advertising

Wide galley mailing



Publicity: • Request a Toronto tour

• If tour is unavailable, we will send key media to NYC to bank in-person interviews

• Strong interest from Globe & Mail, Toronto Star, CBC News and CBC Radio 1 “Ideas”
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