THE RIGHT BOOK AT THE RIGHT TIME FROM THE RIGHT AUTHOR: Who better than Yuval Harari to bring readers some sanity and groundedness in a world spinning out of control. 21 Lessons For the 21st Century tackles all the big subjects that we are confronting on a daily basis in the media and in our lives: religion/God, terrorism, war, politics, fake news, human migration, the enviornment, etc.
THE PERFECT BOOK TO INTRODUCE YUVAL TO A NEW FAN BASE: Shorter, more prescriptive and accessible to a broader fan base, 21 Lessons is perfectly positioned to take Yuval’s sales to the next level.
THE CULT OF YUVAL HARARI: Rarely does an author achieve the kind of worldwide status and respectability that Yuval Harari has, and in such a short period of time. His market crosses just about every boundary, and his incredibly sensible, thoughtful, unique, well written and explained view of our world deeply resonates with millions of readers.
YUVAL LOVES CANADA, AND CANADA LOVES YUVAL: Published in Canada well before the U.S., Sapiens got its foothold here, and to this day we significantly over-index the U.S. on sales. Yuval has been here for each of his two books, and we hope to have his return for this new one.
ADVANCE PRAISE FOR YUVAL NOAH HARARI and 21 LESSONS FOR THE 21st CENTURY
“Truly mind-expanding… Ultra-topical… Harari’s big selling point [is] the ambition and breadth of his work, smashing together unexpected ideas into dazzling observations.” —The Guardian
“Erudite, illuminating, vivid. [Harari’s] lessons suggest new ways of thinking about current problems…. a splendid, sobering, stirring call to arms.” —Sunday Times
“This well-informed and searching book is one to be savoured and widely discussed.” —Publishers Weekly (starred)
“More comprehensible [than Sapiens and Homo Deus]…showing you things you thought you knew about in a completely new way… I find Harari’s writing exhilarating.” —The Radio Times
“Harari thrills his readers because he addresses the biggest possible topics with confidence and brio. Compared with the subjects he tackles, anything else we might read looks piffling and parochial.” —Evening Standard
“Harari’s genius at weaving together insights from different disciplines, ranging from ancient history to neuroscience to philosophy to artificial intelligence, has enabled him to respond to the clamour to understand where we have come from and where we might be heading… 21 Lessons is lit up by flashes of intellectual adventure and literary verve.” —Financial Times
“21 Lessons for the 21st Century will complete a Harari hat-trick of classics… The clarity of Harari’s vision is astonishing…thanks to him, the world makes better sense to many more of us.” —The Bookseller
“Modern life can seem overwhelming. Fortunately, Yuval Noah Harari’s new book 21 Lessons for the 21st Century is on hand to guide us through it…poolside reading with purpose.” —Elle
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