THE RIGHT BOOK AT THE RIGHT TIME FROM THE RIGHT AUTHOR: Who better than Yuval Harari to bring readers some sanity and groundedness in a world spinning out of control. 21 Lessons For the 21st Century tackles all the big subjects that we are confronting on a daily basis in the media and in our lives: religion/God, terrorism, war, politics, fake news, human migration, the enviornment, etc.
THE PERFECT BOOK TO INTRODUCE YUVAL TO A NEW FAN BASE: Shorter, more prescriptive and accessible to a broader fan base, 21 Lessons is perfectly positioned to take Yuval’s sales to the next level.
THE CULT OF YUVAL HARARI: Rarely does an author achieve the kind of worldwide status and respectability that Yuval Harari has, and in such a short period of time. His market crosses just about every boundary, and his incredibly sensible, thoughtful, unique, well written and explained view of our world deeply resonates with millions of readers.
YUVAL LOVES CANADA, AND CANADA LOVES YUVAL: Published in Canada well before the U.S., Sapiens got its foothold here, and to this day we significantly over-index the U.S. on sales. Yuval has been here for each of his two books, and we hope to have his return for this new one.
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