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IDW Publishing, Spring 2019

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Belzebubs
By (author): JP Ahonen
9781603094429 Hardcover English General Trade COMICS & GRAPHIC NOVELS / Humorous Mar 19, 2019
$19.99 CAD
Active 6.38 x 7.19 x 0.65 in 120 pages Top Shelf Productions
Juggling work and family can be…hell. Calvin & Hobbes meets Call of Cthulhu as the sensationally popular heavy metal webcomic Belzebubs comes to print in a grim, goofy, and gorgeous hardcover.

Belzebubs is a “trve kvlt mockumentary” focusing on the everyday challenges of family life: raising kids, running a small business, and making time for worship. Except the kids are named Lilith and Leviathan, the business is a black-metal band, and the worship…isn’t exactly aimed upstairs.

In a few short years, what started out as improvised social-media doodles has now become a wildly successful webcomic with hundreds of thousands of fans. The irresistible cartooning of JP Ahonen (Sing No Evil) combines relatable slice-of-life humor with over-the-top occult antics and references from metal music to Lovecraftian horror, making Belzebubs a devil of a good time.

The official Belzebubs tie-in music CD comes out January 2019 through Century Media (the world’s largest heavy metal record label).

Has over 200,000 Facebook fans.

For fans of Adult Swim’s Metalocalypse and other lighthearted spoofs of heavy metal & the occult (which includes pretty much everyone in those subcultures)

JP Ahonen is the author of two Sunday newspaper comic strips published weekly in his native Finland. He also appeared in Kazu Kibuishi’s Flight anthologies #4-8. His debut graphic novel Sing No Evil, co-written with KP Alare, gathered wide critical acclaim and has been published in seven languages.

After spending his teenage years immersed in making music and comics, Ahonen continued to the University of Lapland to study graphic design in the Faculty of Arts. Today, JP works as a full-time comic book artist and teaches classes in schools and universities. He lives in Tampere, Finland with his wife and kids.

He is the guest of honor of the 2018 Helsinki Comics Festival, held September 1-2, 2018.

Author Residence: Tampere, Finland

Author Hometown: Tampere, Finland

Marketing: Promotion through a variety of Social Media: Facebook (128k), Twitter (98.8k), Tumblr (25k), and Instagram (19k) with a feature on IDWpublishing.com

Inclusion in Direct-to-consumer Newsletter (40,000 unique and engaged fans)

Cross promotion in IDW’s monthly titles (Circulation over 350,000)

Trade show promotion: Wonder Con 2018, C2E2 2018, San Diego Comic Con 2018, New York Comic Con 2018, and more



Publicity: Special focus on heavy metal sites, blogs, and fan sites.

Digital review copy made available to 3000 industry and press contacts

Author and artist interviews, and exclusive content reveals in comics media (Bleeding Cool, CBR, Newsarama, etc.)



Author Social Media: jpahonen (twitter, instagram)

“As twisted as it is sidesplitting… [Belzebubs] weaves slice-of-life drama and mockumentary-style humor into a pentagram of laughs, relatable moments, and a love for black metal.” — Publishers Weekly (starred review)

“This webcomic has become a cult sensation…it’s a silly, Addams Family-esque family comedy with a perfect cartoony style.” — Barnes & Noble (Best of the Month)

“Pure joy… the whole book works as a loving parody of all the idiosyncrasies that make the black-metal scene both wonderful and ridiculous.” — Brett Calwood, LA Weekly (Book of the Week)

Belzebubs strikes that delicate balance between adorable and totally f***ing metal.”—Steven Seigh, Talking Comics

Belzebubs takes the blueprint of the modern nuclear family and gleefully twists it into a counter-culture extravaganza that would make Charles Addams and Al Feldstein grin with delight and throw the horns high…one of the funniest, most instantly relatable and charming books it has been my pleasure to read in many a year.” — Tim Cundle, Mass Movement

“Even if you’re not a black-metal-loving, corpse-paint-wearing kind of goth, this comic is still for you…Of course, if you are full-on goth (corpse paint or no), you will die laughing…I know I did!” — Sheena McNeil, Sequential Tart

“Belzebubs are your favorite cartoon black metal band.” — Kerrang

“They’re like Gorillaz, except cooler and more kvlt.” — Decibel

“While this can be read and enjoyed at face value, it is also an interesting take on the concept of an outsider and sub culture and portrays this as a happy loving family who in their own way are totally well-adjusted.” — House of Prog

“Hilarious, inventive, and original, it’s a hard read to put down… Belzebubs brings a really new viewpoint and take on a genre known for taking itself too seriously.” — Spill Magazine

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