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IDW Publishing, Spring 2019

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  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date:Jul 23, 2019 Carton Quantity:32
  • Catalogues

Red Panda & Moon Bear
By (author): JAROD ROSELLÓ
9781603094443 Paperback, Trade English Juvenile: Age (years) from 9 - 12, Grade (US) from 4 - 7 JUVENILE FICTION / Comics & Graphic Novels / Mystery & Detective Jul 23, 2019
$19.99 CAD
Active 6.06 x 9.06 x 0.47 in | 0.95 lb 192 pages IDW Publishing Top Shelf Productions
Two Latinx kids battle supernatural threats to their working-class neighborhood with the power of science, magic, and a pair of very special hoodies.

Red Panda and Moon Bear are the defenders of their community! Together, these brave siblings rescue lost cats, scold bullies, and solve mysteries, all before Mami and Papi get home. But lately…the mysteries have been EXTRA mysterious. All of RP and MB’s powers may not be enough to handle spooks, supervillains, alien invaders, and time warps! It’ll take all their imagination—and some new friends—to uncover the secret cause behind all these events before the whole world goes crazy.

In his first book for young readers, Cuban-American cartoonist Jarod Roselló presents a whimsical and tender-hearted adventure, packed with Saturday-morning action and glowing with Caribbean sunshine.

Publication History: TR original

Hispanic/Latinx students make up about 25% of US schools and growing, yet there are almost no graphic novels focused on them. We expect media attention and school & library interest for this “#ownvoices” title

Will submit to awards such as the ALA’s Pura Belpré Award

Featuring a combination of cartoon action and magical realism, equally inspired by Spy Kids, Matt de la Peña, Gravity Falls, and The Powerpuff Girls

Made up of 10 chapter-length adventures that stand alone but weave together into a stunning climax

Jarod Roselló is a Cuban-American cartoonist, writer, and educational researcher from Miami, Florida. His debut graphic novel, The Well-Dressed Bear Will (Never) Be Found, was published in 2015 by Publishing Genius Press. His chapbook, The Star, was the winner of the 2015 Epiphany Literary Magazine Chapbook Contest. His short fiction and comics have been published in The Rumpus, Hobart, Hayden’s Ferry Review, Sonora Review, and The Collagist, among other places. His childhood and educational research has been published in Bank Street Occasional Papers, International Review of Qualitative Research, and Contemporary Issues in Early Childhood. He teaches comics and fiction in the creative writing program at the University of South Florida.

Author Residence: Tampa, FL

Author Hometown: Miami, FL

Marketing: Promotion through a variety of Social Media: Facebook (128k), Twitter (98.8k), Tumblr (25k), and Instagram (19k) with a feature on IDWpublishing.com

Inclusion in Direct-to-consumer Newsletter (40,000 unique and engaged fans)

Cross promotion in IDW’s monthly titles (Circulation over 350,000)

Trade show promotion: San Diego Comic Con 2018, New York Comic Con 2018, WonderCon 2019, TCAF 2019, ALA 2019,and more



Publicity: Digital review copy made available to 3000 industry and press contacts

Author and artist interviews, and exclusive content reveals in comics media (Bleeding Cool, CBR, Newsarama, etc.)

Advance copies mailed out for review: Heavy focus on Entertainment sites

Special focus on library and childrens book sites and blogs.



Author Social Media: @jarodrosello

"Red Panda & Moon Bear is fun, wacky and heartfelt. Everyone can enjoy this adventure, but it will resonate especially with Latinx kids. I look forward to seeing more!" — Duncan Tonatiuh, author of Dear Primo and Separate Is Never Equal

"A delightful book... This book is fantastical in the best kind of way, with cool sci-fi, fantasy, and superhero elements woven throughout 11 chapters. And I love RP and MB's sense of adventure and cleverness. I think that perhaps the highest praise I have for the book is that I read it with my three-year-old, and he did not want to put it down." Graphic Novel Resources

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