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Crown Publishing Group, Summer 2019

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    9780525576662 Electronic book text, EPUB 9780525576648 Hardback, $36 CAD 9780525641360 Downloadable audio file, $23 CAD
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    Distributor: Random House, Inc. Availability: On Sale Date: Mar 26, 2019 Carton Quantity: 24 $22.00 CAD
    $16.00 USD
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The New Way to Win It All
By (author): Ben Reiter
9780525576655 Paperback, Trade English General Trade SPORTS & RECREATION / Baseball / History Mar 26, 2019
$22.00 CAD
Active 5.2 x 8 x 0.61 in 288 pages CHAPTER OPENERS Crown Archetype Three Rivers Press
A “superb narrative” of the Houston Astros’ unexpected rise to win the 2017 World Series, providing “powerful insights into how organizations—not just baseball clubs—work best” (Wall Street Journal)

When Sports Illustrated writer Ben Reiter declared, on the cover of the magazine in 2014, that the Houston Astros would win the World Series in 2017, people thought he was crazy. The team, which had just finished a three-year losing streak of terrible performances, was widely considered an underdog, and the cover story met instant and nearly universal derision. But three years later, the critics were proved improbably, astonishingly wrong.

ASTROBALL is more than just the story of an underdog team, and more than just a baseball book. Using a character-driven narrative that follows everyone from the players to the general manager, Reiter “delivers the goods” (Bloomberg Businessweek), offering a deep-dive first look into an analytics system that will soon become an industry standard. Sitting at the nexus of sports, business, and ideas, ASTROBALL takes readers into the world of the Astros with unprecedented access, offering an inside look at a new way to think about the sport, from the mathematical to the human.

Story Locale: Houston, TX

RESILIENT TOWN: Shortly before the 2017 World Series took place, Houston was hit by Hurricane Harvey, one of the most devastating tropical storms in recent history. ASTROBALL lovingly chronicles the city’s resilience in the face of crisis, and tap into its large and dedicated fan base (it’s the fourth biggest city in the United States) in a narrative that transcends baseball.

UNPARALLELED ACCESS: Reiter’s access to the Houston Astros is complete, unprecedented, and ongoing. He’s been given a look under the hood by top people in the organization, who have granted him even deeper access into their methodology for the book—beyond what was covered in the Sports Illustrated story.

WINNING CHARACTERS: Readers love a good underdog story, and ASTROBALL delivers in spades, featuring characters such as blackjack dealer turned math analyst Sig Mejdal and unorthodox and determined general manager Jeff Luhnow.

ACADEMIC POTENTIAL: More than just a sports book, ASTROBALL delivers a thorough account of an analytics system that can (and will) be used across industries, from large businesses to political campaigns. It has vast potential for course adoption.

Ben Reiter is a senior writer for Sports Illustrated, which he joined in 2004. He has written twenty-four cover stories for the magazine. He lives in New York City.

Author Residence: New York, NY

Publicity: National print and online attention

Sports radio interviews and giveaways

Author interviews out of New York City

Author Social Media: @benreiter

“Colorful…Astroball plays like a giant crossword puzzle as pieces of the team are slotted in leading up to the franchise’s historic moment.”—USA TODAY

Astroball is the baseball book of the year, essential for baseball executives at every level, accessible and fun for fans.”—STAR TRIBUNE

“Ben Reiter has written the definitive, untold story of the biggest turnaround in recent baseball history. This riveting behind-the-scenes account offers fresh insight into the executives who built the 2017 World Series champions—and the players who delivered. Astroball is Moneyball for the next generation, not just the baseball book of the year, but the business and ideas book of the year as well.”—KEN ROSENTHAL, two-time Sports Emmy winner for Outstanding Sports Reporter

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