A TRENDING PASTIME: Camping is on the rise! A recent survey by the KOA (Kampgrounds of America) found that 13 million households intend to camp more in 2017 than they did in 2016. There are more than 75 million active camper households in the U.S. and millennials make up 38% of this number. Furthermore, each year there are approximately one million American households that go camping for the first time. It’s no surprise why millennials are driving this growth. Camping allows them unplug from their devices, stay physically active, and is an affordable travel option.
CABIN PORN FOR CAMPERS: Just as readers bought Cabin Porn for an escape from their stressful schedule-driven lives, so too will readers come to this book for off-the-grid inspiration. The woods have an emotional pull, and camping is the best way to get away from it all, even if just for a night or two. Photographs of campsites, details about secret sites around the world, and helpful how-tos help readers dream and plan their next getaway.
PARTNERSHIP OPPORTUNITIES: The camping gear retail space is competitive, and brands are constantly searching for a way to stay in the forefront of consumers’ (especially millennials’) minds. Companies (such as HipCamp, Camp Brand Goods, and PolarStuff) have expressed interest in partnering with Gesell to showcase their equipment in his pages in exchange for social media exposure for the book.
INFLUENCER CAMPAIGN: Many of the people Luc is featuring in his chapters have engaged social media followings and are excited to help promote the book. Additionally, his book has caught the eye of other camping influencers who want to be part of the campaign, from @OurCampLife (585k followers) to The Tent Commandments (15k followers).
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