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Crown Publishing Group, Summer 2019

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    9780525575436 Electronic book text, EPUB
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    Distributor: Penguin Random House Availability: Available On Sale Date:Jul 30, 2019 Carton Quantity:14
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Kawaii Sweet World Cookbook
75 Yummy Recipes for Baking That's (Almost) Too Cute to Eat
By (author): Rachel Fong
9780525575429 Hardcover English General Trade COOKING / Courses & Dishes / Desserts Jul 30, 2019
$33.99 CAD
Active 8.32 x 9.27 x 0.95 in | 2.11 lb 240 pages 100-125 4C PHOTOS Potter/Ten Speed Press/Harmony Clarkson Potter
From YouTube star Rachel Fong, Kawaii Sweet World is the definitive guide to baking in the vibrant, Kawaii-style (“cute” in Japanese), featuring 75 brand new, easy-to-follow recipes for totally original and delicious cakes, candies, cookies, cupcakes, and more.

Since starting her YouTube career at age 12, Rachel Fong has amassed a huge dedicated following of two million young and hungry aspiring home bakers from around the world. The key to Rachel’s success is not just her bevy of bright, easy recipe videos that appeal to bakers of all ages, but also her ridiculously cute final creations. It’s not enough to make a delicious layer cake; Rachel turns it into an adorable, smiling California roll. Kawaii is a pop culture phenomenon that has seeped into everything from Japanese fashion to tasty Japanese treats. With this colorful guide to baking the sweetest treats, you’ll be whipping Narwhal Cake Pops, Pig Cream Puffs, and Koala Cupcakes in no time.

STRONG PLATFORM: Rachel Fong is a bona fide YouTube star with over 1 million global subscribers to her channel, Kawaii Sweet World. Thanks to her channel’s popularity and success with its 4 million monthly views and 138 million lifetime views, Rachel has amassed a social following of more than 2 million Internet-savvy fans, ages 18 to 34, from the U.S. to Saudi Arabia (in addition to her subscriptions). She has been featured online on Tastemade, Refinery29, and the Washington Post, among others, and has collaborated on videos with big name brands like Williams-Sonoma.

KIDS IN THE KITCHEN: Young and a self-taught baker, Rachel appeals to a youthful audience beyond her core Gen-Z and millennial followers. From shows such as Chopped Junior and MasterChef Junior, the popularity of kid chefs and kid-focused cookbooks is only getting bigger and this cookbook will ride that wave with its cute package and even cuter, fun-to-make goodies. This book is perfect for parents looking for fun projects to do with their kids: the recipes are engaging and easy-to-follow and yield impressive results. Any beginning baker—from kids, teens, parents, and everyone in-between—will be obsessesed with this cookbook.

TRENDING TOPIC: Kawaii style is not just limited to Japan. The style (ever hear of Hello Kitty?) is making its way to the West in fast-fashion stores like Forever21, in popular video games, on social media, and even on people’s cell phone cases. Over the past two years, “Kawaii” has increased in Google searches by 8 percent annually.

RACHEL FONG is a 20-year-old, self-taught baking sensation, a YouTube star, and one of Tastemade’s contracted bloggers. At age 12, she started Kawaii Sweet World, a YouTube channel dedicated to DIY-ing Kawaii crafts and baked goods. It quickly turned into a viral baking channel featuring Rachel’s original Kawaii creations and has garnered over 2 million loyal fans. Fong is currently a sophomore at Stanford University.

Author Hometown: Oakland, CA

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Author Website: kawaiisweetworld.com/

Author Social Media: Youtube: @kawaiisweetworld - 1.2m; Facebook: @kawaiisweeteats - 1m; Instagram: @kawaiisweeteats - 126k

“In this delightful debut cookbook, Fong, creator of the YouTube channel of the book’s title, transforms several classic, tasty desserts into kawaii (the Japanese word for cute) creations. . . . Committed to making sure that the desserts ‘taste just as good as they look,’ Fong provides baking techniques and tricks. . . . Readers won’t be able to resist Fong’s invitation to bake cute creations.”Publishers Weekly

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