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Crown Publishing Group, Summer 2019

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  • Other Formats

    9780525652854 Electronic book text, EPUB 9781984884114 Downloadable audio file, $23 CAD
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    For sale with exclusive rights in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CA CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date: Jul 23, 2019 Carton Quantity: 12
  • Catalogues

The Middle Matters
Why That (Extra)Ordinary Life Looks Really Good on You
By (author): Lisa-Jo Baker

ISBN:

9780525652847

Product Form:

Hardcover
Hardcover
English

Audience:

General/trade
Jul 23, 2019
$29.99 CAD
Active

Dimensions:

8.5in x 5.73 x 0.81 in | 0.83 lb

Page Count:

272 pages
WaterBrook Press
WaterBrook
SELF-HELP / Motivational & Inspirational
The best-selling author of Never Unfriended opens up about midlife and what it feels like to have outgrown those teenage jeans, but finally grown into the shape of our souls.

Do you ever wonder how you woke up one day with all the responsibilities of a grown-up who secretly enjoys going to Costco, can no longer recognize the tween celebrities on the magazines at checkout, but is still surprised when a Starbucks Barista calls you “ma’am”—because your inside self is frozen in time from about twenty years ago?

So does Lisa-Jo Baker. Welcome to the middle!

In these intimate reflections on midlife, Lisa-Jo Baker invites women to get a good look at their middles and gives permission to embrace them—beyond what the media, the mirror, the magazines, or our teenagers say. Through gutsy, beautiful storytelling, she admits out loud what most women are thinking about marriage, parenting, failure, and how badly we all want to buy those matching Magnolia Market mugs. Her delicious stories come from not being afraid of who she is (Your Age is Not a Dirty Word). Because she has finally grown comfortable in her own skin (The Scale is Not the Boss of You). She’s not asking you to seize the day, just to make sure you actually see it; for all its wildly ordinary glory (Sobbing in my Minivan Over Honor Roll). Because Lisa-Jo knows that the middle might be the best part of the love story of life, muffin top included.

Publication History: Original Hardcover

TRUSTED VOICE: As an intricate part of (in)courage for a decade—including as its community manager for eight years—Lisa-Jo became a trusted and well-known name, and her platform continues on an upward trajectory.

POPULAR BLOGGER: Her site continues to be a popular destination for readers who are interested in smart conversations about everyday challenges and situations. Women looking for encouragement continue to find their way to Lisa-Jo’s blog through sites like Facebook and Pinterest—she’s had many posts that have gone wildly viral with some of the top ones being pinned and shared nearly 500,000 times.

INFLUENTIAL FRIENDS: Author is friends of and expects support from Ann Voskamp, Annie Downs, Christine Caine, Chrystal Hurst, Crystal Paine, Emily Freeman, Erin Loechner, Jamie Ivey, Holley Gerth, Jen Hatmaker, Jennifer Dukes Lee, Jennifer Fulwiler, Jennie Allen, Melanie Shankle, Myquillyn Smith, Raechel Myers, Rebekah Lyon, Renee Swope, Sharon Hodde Miller, Sophie Hudson, and Tsh Oxenreider

SYNDICATED WRITER: Her writing has been syndicated from New Zealand to New York, including Huffington Post Parents, BlogHer, Desert News, Stroller Traffic, iVillage, OH Baby!, the Power of Moms, and Christianity.com.

LISA-JO BAKER, a former attorney and longtime Community Manager at (in)courage, is the bestselling author of Never Unfriended and Surprised by Motherhood. Her writings have resonated with thousands and been featured on Huffington Post Parents, Bible Gateway, Fox News, Christianity Today, IF Table, and more. She is the co-host of the Out of the Ordinary Podcast and a sought-after national speaker who considers connecting with women in real life the best part of her job. Lisa-Jo and her husband of over twenty years live just outside Washington, DC, with their three very loud children.

Author Residence: Hanover, MD

Author Hometown: Pretoria, South Africa

Marketing: Sneak Peek feature

Social network promotion

Social network giveaways

Advance reading copies available

Influencer mailing

Promotion on author’s website

Feature in author’s enewsletter

Title specific eblast to author’s contacts

Title specific eblast to WBMLT consumer list

YouVersion reading plan

Author video

Advertising onwebsites and blogs; [Ann Voskamp]

Pre-Order Campaign

WaterBrook and Multnomah Launch Team Support



Publicity: National ABA and CBA campaign



National print and web attention



National radio and podcast campaign

 

Author Website: lisajobaker.com/

Author Social Media: @lisajobaker, www.instagram.com/lisajobaker/, www.facebook.com/lisajobaker

“In a world that is telling every woman to speed up and get to the good part or slow down because you’re about to miss it, I’m so grateful a message like The Middle Matters is bringing the grace and truth and good news that we need.”—Jess Connolly, author of Wild and Free, Dance Stand Run, and You Are the Girl for the Job

“For any adult who still sometimes feels like the shy, insecure kid from junior high, Lisa-Jo Baker is the breath of fresh air you’ve been waiting for. She gives us permission to fully embrace our lives— imperfections and all—and reminds us that it’s okay to feel like you totally do not have life all figured out.”—Jennifer Fulwiler, SiriusXM radio host and author of One Beautiful Dream

“Lisa-Jo’s hilarious and honest stories won’t push and prod you toward some better version of yourself. Instead, in fun and funny prose that fairly dances off the page, The Middle Matters opens our eyes to the wonder of the lives and loves that are ours to receive in these middle years.”—Christie Purifoy, author of Placemaker and cohost of the Out of the Ordinary podcast

“This is a story of every woman at some point and time, and it left me so encouraged. This is a book I want to pass along to all my girlfriends so we can discuss it together. Lisa-Jo is so relatable and likable, and it all comes across in her writing. I’m grateful for her words.”—Kelly Stamps, blogger and mom of three

“In this witty and heartwarming book, Lisa-Jo Baker makes a case for why the middle matters. And just like an Oreo wouldn’t be the same without the cream in the middle, those seemingly mundane and messy middle years can actually be where some of the best stuff of life happens!”—Crystal Paine, founder of MoneySavingMom, host of The Crystal Paine Show, and New York Times best-selling author

“Lisa-Jo Baker tackles middle age with her trademark wit and down-to-earth charm, making every reader feel like they’re sitting on the other side of the table for a coffee chat with the author. Ultimately, this book challenges readers to not only accept but also embrace midlife with all of its messiness, in a way that makes it clear we are not alone.”—Courtney Walsh, New York Times and USA Today best-selling author of Things Left Unsaid

“Lisa tells chuckle-worthy, relatable stories that unlock new places of gratitude and contentment. She reveals that the seemingly ordinary points of life are what hold the meaning and beauty of our interwoven stories.”—Jessica Honegger, founder and co-CEO Noonday Collection and author of Imperfect Courage

“Whether you are entering the middle, are in it, or are beyond it, you’ll find not only yourself in this book but wisdom and encouragement. The Middle Matters is a vulnerable, compelling read that I want to gift to every friend I know.”—Jessica Turner, best-selling author of The Fringe Hours and Stretched Too Thin

“Life is a circus. As the ringleader, I often find myself forgetting to enjoy any of it. In The Middle Matters, Lisa-Jo gives us all a motivational mission and a plan for making it happen.”—Claire Diaz-Ortiz, author and speaker

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