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Berrett-Koehler Publishers, Summer 2019

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Faster, Fewer, Better Emails
Manage the Volume, Reduce the Stress, Love the Results
By (author): Dianna Booher
9781523085125 Paperback, Trade English General Trade BUSINESS & ECONOMICS / Skills Jun 18, 2019
$22.95 CAD
Active 5.5 x 8.5 x 0.38 in 144 pages Berrett-Koehler Publishers
Business communication expert and bestselling author Dianna Booher shares practical wisdom on how to write effective emails that get results and how to organize documents to gain control and increase your productivity.

Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email.

Yet many of us still struggle to write emails that get results. And we often are so overwhelmed by the sheer volume of emails that we feel as though we’re in email jail!

How we handle email has a large impact on the trajectory of our career. Emails can build or destroy credibility, clarify or confuse situations for our coworkers and customers, and reduce or increase security risks and legal liabilities. This book will help you master your emails and stand out as a clear, credible communicator. After all, clear, credible communicators become leaders in every industry.

With more than three decades of experience analyzing emails across various industries for corporate clients, Booher offers guidance on how to identify and stop email clutter so you can increase productivity while improving communication flow. In this book, you will learn how to:

  •  Compose actionable emails quickly by following Booher’s philosophy of Think First, Draft Fast, and Edit Last 
  •  Write concise emails that get read so you get a quick response
  •  Organize a commonsense file storage system that helps you find documents and emails quickly to attach and send
  •  Present a professional image when you email prospects, customers, and coworkers
  •  Be aware of legal liabilities and security risks as you send and receive email<

BESTSELLING AUTHOR: Dianna Booher returns to her original area of expertise and fame: business writing. Booher’s books have sold over 3.3 million copies.

PRACTICAL ADVICE: Dianna Booher provides step-by-step guidance on how to write and organize emails to increase productivity based on her over 30-years of experience training and consulting with Fortune 500 companies and government agencies.

NATIONAL MARKETING CAMPAIGN: Dianna Booher is a world-renown speaker who is regularly interviewed by Wall Street Journal, HuffPost.com, Forbes.com, Inc.com, Monster.com, FastCompany.com, and Reader’s Digest and will have a launch campaign with PR, speaking, email marketing, and social media promotion.

Dianna Booher is the author of forty-eight books, published in sixty-one foreign-language editions, with approximately 4 million copies sold. She is founder and CEO of Booher Research Institute. Booher also founded and served as CEO of Booher Consultants, Inc., a communication training firm, for more than three decades. In both organizations, she taught communication programs and coached executives on leadership communication issues.

Author Residence: Colleyville, TX

Publicity: National publicity campaign targeting business, leadership, and communication media (blogs, podcasts, TV, and radio)

Promotion through the author’s weekly/monthly blogs/columns on HuffingtonPost.com, TheCEOMagazine, LinkedIn, Positivity/Daily.com, and articles on TLTN.com

Social media promotion through Facebook (5700), Twitter (22,500 followers), LinkedIn (5,800 contacts), Google+, Pinterest, YouTube

Promotion in conjunction with author’s speaking/training events

Corporate and organizational bulk sales

Promotion on the Berrett-Koehler Blog, ideas.bkconnection.com

Email campaigns to Berrett-Koehler’s 20K+ contacts

Promotion on BK social media platforms, including LinkedIn, Facebook, Twitter, Instagram, Pinterest



Feature Website: booherresearch.com/blog/

Author Website: booherresearch.com/

Author Social Media: www.linkedin.com/in/diannabooher

“This book will open your eyes to a whole new way of thinking about email—its purposes, structure, improper uses, security risks, and productivity strategies.”
Marshall Goldsmith, author of the New York Times #1 bestselling Triggers, Mojo, and What Got You Here Won’t Get You There
 
 “Dianna Booher is the master of her craft, the communicators’ communicator, the go-to person for getting your point across memorably, efficiently, and effectively. With Faster, Fewer, Better Emails, she’s delivered another winner and one you can put to use immediately. It’s got a clear and concise format, practical tips, relevant examples, and a sound strategy for saving time and aggravation. Read this book now and earn immediate thanks from your colleagues and business from your customers.”
Jim Kouzes, coauthor of the bestselling The Leadership Challenge and Fellow, Doerr Institute for New Leaders, Rice University
 
“Booher delivers another winner: practical strategies and tips to manage email volume, reduce the feeling of being perpetually overwhelmed, and promote clear communication.”
Brian Tracy, author of Eat That Frog!
 
“Practical strategies and tips to get real 24-7 communication gains from email and eliminate the productivity drain it all too often creates…. Another hit from Booher.”
Ralph D. Heath, former Executive Vice President, Lockheed Martin Corporation
 
“The incredible Dianna Booher has done it again, providing her unique wisdom and remarkable insights in the ways that only she can. Bravo!”
Catherine Blades, Senior Vice President and Chief ESG and Communications Officer, Aflac
 
“Email has become an omnipresent part of our professional and personal lives, so it’s easy to treat it carelessly. This book is a great reminder of how email impacts not only your productivity but your professional reputation and even your security and that of your company. I’ll be implementing Booher’s strategies for me and my team.”
Brian Chase, Director, Future Vertical Lift Enterprise Alignment, Bell Helicopter
 
“Dianna Booher has written a must-read book for anyone drowning in her email box. She provides practical advice and tips to master your email in today’s digital world.”
Virginia Harnisch, Chief Compliance Officer/Managing Director, SMBC Capital Markets, Inc.
 
“Finally, a way out of email jail! Seriously, the strategies in this book can cut your email time in half—and improve communication flow.”
Kim Campbell, Senior Manager, Customer Advocacy, TXU Energy
 
“If you’re a busy executive, have your team read and implement the strategies in this book. The productivity increases for you—and them—will be startling.”
Harold R. Loftin, Jr., Chief Legal Officer and General Counsel, GuideStone

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