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Leads Spring 2019

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Ignite Reads
The Unconventionals
How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too
By (author): Mike O'Toole By (author): Hugh Kennedy
9781492680239 Hardcover English General Trade BUSINESS & ECONOMICS / Organizational Development Jun 01, 2019
$24.99 CAD
Active 5 x 7 x 0.8 in | 390 gr 168 pages Sourcebooks Simple Truths

What do electric shavers, craft beer, and DNA tests all have in common?
They were all revolutionized by the Unconventionals.

We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.

Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!

MIKE O'TOOLE is the president of PJA Advertising and Marketing, the host of the award-winning podcast The Unconventionals," a blogger for Forbes and CMO network, and a speaker at Columbia University. HUGH KENNEDY is a supporting partner at PJA Advertising and Marketing."

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