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National Geographic Books Fall 2019

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THE BLUE ZONES
The Blue Zones Kitchen
100 Recipes to Live to 100
By (author): Dan Buettner
9781426220135 Hardcover English General Trade COOKING / Health & Healing / General Dec 03, 2019
$39.00 CAD
Active 8.23 x 10.29 x 1.12 in 304 pages 250 COLOR PHOTOGRAPHS National Geographic
Best-selling author Dan Buettner debuts his first cookbook, filled with 100 longevity recipes inspired by the Blue Zones locations around the world, where people live the longest.

Building on decades of research, longevity expert Dan Buettner has gathered 100 recipes inspired by the Blue Zones, home to the healthiest and happiest communities in the world. Each dish—for example, Sardinian Herbed Lentil Minestrone; Costa Rican Hearts of Palm Ceviche; Cornmeal Waffles from Loma Linda, California; and Okinawan Sweet Potatoes—uses ingredients and cooking methods proven to increase longevity, wellness, and mental health. Complemented by mouthwatering photography, the recipes also include lifestyle tips (including the best times to eat dinner and proper portion sizes), all gleaned from countries as far away as Japan and as near as Blue Zones project cities in Texas. Innovative, easy to follow, and delicious, these healthy living recipes make the Blue Zones lifestyle even more attainable, thereby improving your health, extending your life, and filling your kitchen with happiness.

STRONG SALES HISTORY: Dan Buettner is one of National Geographic’s top selling authors. His books have been New York Times bestsellers, and have sold more than 500,000 copies.

INCREDIBLE AUTHOR PLATFORM: Millions of people in American Blue Zones cities know Buettner’s work, providing a strong basis for preorders. Buettner also maintains a strong social media following and has worked with organizations like Gallup, Google, and the United Nations, providing built-in opportunities for corporate and special sales.

POPULAR CONTENT: Recipe content has been a big draw on the Blue Zones social communities. Posts with recipes and food content reach between 22K and 82K followers each, and are particularly popular with women between the ages of 55 and 64, a key book-buying demographic.

STRONG CROSS-PLATFORM POTENTIAL: The Blue Zones Kitchen is a strong source of unique digital content. The topic is perfect for conversion into a National Geographic bookazine, as with Blue Zones: The Science of Living Longer (280,000 total sales between original edition and a 2018 reissue).

NATIONAL MEDIA ATTENTION: With past best-selling success, Buettner has been able to land national media promotion, including multiple multipart series on Today. This book will continue the trend, with opportunities for lifestyle interviews and cooking demonstrations.

GROWTH OPPORTUNITY: While Buettner’s audience is already large, a cookbook offers a unique way to increase his audience through easy-to-use recipes that appeal to a mass audience.

DAN BUETTNER is the founder of Blue Zones, an organization that helps Americans live longer, healthier lives. His groundbreaking work on longevity led to his 2005 National Geographic cover story “Secrets of Living Longer” and a second, “The Search for Happiness,” in 2017. Buettner has authored three national bestsellers: The Blue Zones, Thrive, and The Blue Zones Solution. He is also the author of The Blue Zones of Happiness (2017) and is a National Geographic Explorer.

Author Residence: Minneapolis, MN

Author Hometown: Minneapolis, MN

Marketing: ADVERTISING

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LIBRARY AND TRADE

Publishers Weekly

Library Journal

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Featured title at BEA and ALA

MISCELLANEOUS

Cross promotion with author platforms



Publicity: PUBLICITY

National TV, print, and online outreach

Radio satellite tour



Author Website: www.bluezones.com

Author Social Media: Twitter, Facebook, Instagram: @bluezones

Best Seller Lists:


   • Publishers Weekly 2/10: #15
   • Indie Bestseller List 2/5: #9
   • NEIBA: 2/2 #8
   • SIBA: 2/2: #15
   • MPIBA: 2/2: #6
   • NAIBA: 2/2: #13
   • MIBA: 2/2: #4

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