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Penguin Random House Canada Young Readers Fall 2019

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Sharon, Lois and Bram's Skinnamarink
By (author): Sharon Hampson By (author): Lois Lillienstein By (author): Bram Morrison Illustrated by: Qin Leng
9780735264069 Hardcover English Juvenile: Age (years) from 3 - 7, Grade (US) from P - 2 JUVENILE FICTION / Performing Arts / Music Sep 03, 2019
$21.99 CAD
Active 7.56 x 12.31 x 0.42 in | 1 lb 40 pages FULL COLOR THROUGHOUT Tundra Books
IODE Jean Throop Book Award 2020, Short-listed
National bestseller

Based on the classic folk song made famous by a beloved trio of children’s entertainers, this picture book is best sung aloud! “Skinnamarink” is a timeless anthem of love and inclusion.

What does “skinnamarink” mean? You may not find its definition in a dictionary, but the meaning is clear to the generations of children who sang along: friendship, happiness, sharing, community and, ultimately, love. This song has been sung in weddings and in classrooms. It can be fun and silly—especially with the accompanying actions! And it has a way of bringing people together.

Through Qin Leng’s wonderfully imaginative illustrations, this delightful picture book tells the story of a community coming together. Young and old, from little mice to a big elephant, people and animals gather into a spontaneous parade as they follow the sound of music.

Sharon, Lois and Bram formed as a trio of children’s entertainers in Toronto in 1978 and went on to create two top-rated children’s television shows, most notably The Elephant Show, and to release 21 full-length albums (many of which reached gold, platinum, double platinum and triple platinum). In 2018, Sharon and Bram celebrated their 40th anniversary and they continue to entertain children and share their message of love.

BELOVED TRIO: These beloved children’s entertainers are known in Canada and around the world and “Skinnamarink” is arguably their most popular song. They produced 21 albums and have received numerous awards (including the Order of Canada).

ANTHEM FOR DIVERSITY: This book builds on the message of love and inclusivity that the song has come to represent. A diverse cast of children and families (and animals!) are included in this book. The book’s narrative was inspired by Sharon and Bram’s experience at the 2017 Pride Parade, where they were asked to participate and were greeted by the crowd’s spotanteous rendition of “Skinnamarink.”

CHILDREN’S CLASSIC: “Skinnamarink” has over 3.4 million views on YouTube. This simple song has been a positive part of millions of childhoods, popularized on the The Elephant Show. The song’s mixture of silly and sincere continues to speak to parents, teachers and librarians alike.

WHIMISICAL ART: Qin Leng’s delightful art is funny, warm and nostagic—the perfect accompaniment to this cherished song.

SHARON HAMPSON, the late LOIS LILLENSTEIN (d. 2015) and BRAM MORRISON are some of Canada’s most famous children’s performers, with fans across North America and around the world. The trio, known simply as Sharon, Lois and Bram, formed in Toronto in 1978 and went on to create two top-rated children’s television shows, The Elephant Show (CBC/Nickelodeon, 1984-88) and Skinnamarink TV (CBC/TLC, 1997-98), and to release 21 full-length albums (many of which reached gold, platinum, double platinum and triple platinum). They have won countless awards and were appointed to the Order of Canada in 2002. In 1998 they performed at the UN General Assembly and in 1994 they performed at the White House Annual Easter Egg Roll and Hunt. They also performed a run at the renowned Palace Theater on Broadway. Most recently Sharon and Bram were invited to participate in Toronto’s 2017 Pride parade—parade goers were so moved to see them participate that the crowd broke into a spontaneous version of the song along the parade’s route.

Author Residence: Toronto, Ontario

Throughout her career, QIN LENG has illustrated picture books, magazines and book covers with publishers around the world. Recent picture books include her author/illustrator debut I Am Small; Ordinary, Extraordinary Jane Austen by Deborah Hopkinson; and A Family Is a Family Is a Family written by Sara O'Leary. Hana Hashimoto, Sixth Violin, written by Chieri Uegaki, was a finalist for the Governor General's Literary Award, and received the APALA Award for best picture book. She lives in Toronto, with her husband and her son.

Illustrator Residence: Toronto, Ontario

Marketing: -Review mailing

-Influencer mailing

-Nation-wide #Skinnamarink Day

-Promotional postcards

-Bunting available for accounts

-Paid social advertising

-Google search/display ads

-Consider Spotify advertising

-Fall preview title

-Gift Guide title

-Holiday advertising

-PRHC YR dedicated newsletter

Publicity: -Major Canadian media

-WOTS Toronto appearance

-Telling Tales Festival headliner

Feature Website:

Author Website: (unofficial)

Author Social Media: Illustrator: / twitter:@qinleng / instagram: qinillustrations

“Simply the best musicians for children in North America, and probably the world.” --The Toronto Star

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