Before Elvis Costello was one of Rolling Stone’s greatest artists of all time, before he was inducted into the Rock and Roll Hall of Fame, he was Declan P. McManus, an office drone with a dull suburban life and a side gig in a pub rock band. In 1976, under the guidance of legendary label Stiff Records, he transformed himself into the snarling, spectacled artist who defied the musical status quo to blaze the trail for a new kind of rock star with his debut album, My Aim Is True. In Elvis Is King, Richard Crouse examines how the man, the myth, and the music of this arrestingly original album smashed the trends of the era to bridge the gap between punk and rock ’n’ roll.
"There’s no pretentious navel-gazing or 'how do I fill 100 pages?' tangents in Elvis Is King: Costello’s My Aim Is True. Like that no-bullshit debut album released at the end of a decade infamous for its poses and pomposity, Crouse’s book says what’s necessary in fast, furious fashion, covering Costello’s musical upbringing, his debut’s recording, its marketing, its songs, and subsequent stage and TV support appearances. Never does he lapse into obnoxious and very un–Rock & Roll pseudo-academic blather." — Psychobabble
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