A whimsical 4-color book combining 150 all new and favorite images and stories of popular Instagram celebrity Jimmy Choo the Bull Terrier and his owner
During the summer of 2014, an infectious bull terrier went viral on the Internet from Brazil to England and Italy, China to France and England to North America, from the Today show to the Huffington Post, USA Today, and the Daily Mail. The owner, Brazilian graphic artist Rafael Mantesso, was recently divorced and left with not much except his small unfurnished apartment with white walls and his beloved five-year-old bull terrier, named by his fashion executive ex-wife after her favorite shoe designer, Jimmy Choo. As Mantesso took up painting and drawing again, he found inspiration in his blank walls and best friend, snapping iPhone photos of Jimmy Choo in various poses and costumes, often with added quirky line illustrations as backdrops. The result? One hundred charming and cheeky images chronicling the owner and dog’s relationship and adventures, including poses in a Star Wars storm trooper helmet, passed out with liquor bottles, or as the shark in Jaws. Mantesso’s Instagram feed garnered attention from all over the Internet and print media despite the fact that he wasn’t selling anything or doing any publicity himself. Soon the popularity of the images even gained the attention of luxury shoe brand Jimmy Choo Ltd.
Now, Mantesso presents a definitive selection of 100 all new and favorite images of Jimmy, this time produced with the benefit of professional equipment and a studio. He also includes the background story of how he and Jimmy became such great collaborators.
Publicity: National television, print, radio, and online publicity
Newspaper and magazine features and reviews
Targeted online marketing
Jimmy Choo Shoes promo video: http://bit.ly/1AHJx3I