Special Markets: Food & Drink 2020
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Distributor: Penguin Random House Availability: Available On Sale Date: May 12, 2020 Carton Quantity: 16 -
Catalogues
That Cheese Plate Will Change Your Life
Creative Gatherings and Self-Care with the Cheese By Numbers Method
By (author):
Marissa Mullen
Illustrated by:
Sara Gilanchi
Marissa Mullen
,
Illustrated by :
Sara GilanchiImprint:
The Dial PressISBN:
9780593157596Product Form:
Hardcover
Hardcover
English
Audience:
General Trade
May 12, 2020
$37.00 CAD
Active
Dimensions:
8.24in x 6.78 x 1.06 in | 1.85 lbPage Count:
304 pagesIllustrations:
COLOR PHOTOGRAPHS THROUGHOUT
Random House
The Dial Press
COOKING / Entertaining
- Description
- Author Bio
- Reviews
A how-to guide for crafting beautiful and delicious cheese boards for entertaining and self-care, from the creator of the Cheese by Numbers method and the Instagram phenomenon That Cheese Plate
“[Marissa Mullen] takes the guesswork out of the coolest, most solid thing to bring to any party or potluck: the cheese platter.”—Rachael Ray
With her gorgeous, showstopping cheese boards, Marissa Mullen takes cheese to a whole new level. Her simple, step-by-step Cheese By Numbers method breaks the cheese plate down into its basic components—cheese, meat, produce, crunch, dip, garnish—allowing you to create stunning spreads for any occasion.
This beautifully designed book goes beyond preparation techniques. According to Mullen, cheese plates can be an important form of artistic self-care, like flower arranging or meditative coloring books—but you can eat the results! That Cheese Plate Will Change Your Life celebrates the ways in which cheese brings people together, and how crafting a cheese plate can be a calming, creativity-bolstering act.
With fifty exquisite, easy-to-make cheese plates, this book will teach you how to relax, enjoy, and indulge—to find your cheesy bliss.
“[Marissa Mullen] takes the guesswork out of the coolest, most solid thing to bring to any party or potluck: the cheese platter.”—Rachael Ray
With her gorgeous, showstopping cheese boards, Marissa Mullen takes cheese to a whole new level. Her simple, step-by-step Cheese By Numbers method breaks the cheese plate down into its basic components—cheese, meat, produce, crunch, dip, garnish—allowing you to create stunning spreads for any occasion.
This beautifully designed book goes beyond preparation techniques. According to Mullen, cheese plates can be an important form of artistic self-care, like flower arranging or meditative coloring books—but you can eat the results! That Cheese Plate Will Change Your Life celebrates the ways in which cheese brings people together, and how crafting a cheese plate can be a calming, creativity-bolstering act.
With fifty exquisite, easy-to-make cheese plates, this book will teach you how to relax, enjoy, and indulge—to find your cheesy bliss.
VIRAL SENSATION WITH A MEDIA FOLLOWING: Across @ThatCheesePlate, @CheesebyNumbers, and her personal account, Marissa Mullen has 300K followers who are passionate about cheese plates. Many of her posts have gone viral, and she has been featured on major media outlets like The Today Show, The Rachael Ray Show, Live with Kelly + Ryan, Refinery29, Vox, and Food & Wine, among others.
BRAND PARTNERSHIPS: Mullen frequently collaborates with established food brands like Whole Foods, Brooklyn Slate, Curd Box, and Winc.
BEAUTIFULLY DESIGNED, FULL-COLOR, WITH PHOTOS THROUGHOUT: The book features gorgeous, full-color images—both Marissa’s original photography and illustrated “maps” for each cheese plate. These images illustrate each step in the Cheese by Numbers method to teach readers to recreate these plates.
SELF-CARE ANGLE: Marissa is passionate about the idea that crafting these cheese plates are a form of self-care—there’s a meditative quality to putting them together, and they also spark joy among friends and family. Self-care is a rapidly growing $10 billion+ industry, and there’s a huge appetite in this space, especially among millennials, for relaxing creative pursuits.
Marketing: Pre-pub consumer outreach and review push
Online marketing outreach
Social media and influencer campaign
Targeted email marketing
Random House e-newsletters and websites
Reading group guide online
Library outreach
Publicity: National media attention
National/local review and feature print attention
National/local radio attention
Online review and feature attention
NPR campaign
Local author promotion: New York City
Social Media Campaign
Targeted blogger outreach
Book & author festival outreach
Feature Website: bit.ly/2WOP1in
Author Website: bit.ly/31ctTSH
Author Social Media: IG: bit.ly/2wzdoSz; bit.ly/2wCDS5o; bit.ly/2QP3S7e; TW: bit.ly/2ETksho; FB: bit.ly/2QMAO00
Online marketing outreach
Social media and influencer campaign
Targeted email marketing
Random House e-newsletters and websites
Reading group guide online
Library outreach
Publicity: National media attention
National/local review and feature print attention
National/local radio attention
Online review and feature attention
NPR campaign
Local author promotion: New York City
Social Media Campaign
Targeted blogger outreach
Book & author festival outreach
Feature Website: bit.ly/2WOP1in
Author Website: bit.ly/31ctTSH
Author Social Media: IG: bit.ly/2wzdoSz; bit.ly/2wCDS5o; bit.ly/2QP3S7e; TW: bit.ly/2ETksho; FB: bit.ly/2QMAO00
Praise for Marissa Mullen and That Cheese Plate
“Mullen’s guide gives . . . a purpose while providing subtle life lessons and a screen-free way to keep hands busy.”—The New York Times
“[A] gourmet pro . . . shaping the way we snack.”—The Wall Street Journal
“A bonafide expert in all things cheesy goodness.”—The Independent
“Inventive and delicious . . . Perfect for summertime snacking and mindfulness meditations.”—Refinery29
