Sales and Market Bullets

• Seth Klein has amassed over two decades of deep policy knowledge and expertise in the Canadian context, with a focus on poverty, inequality, economic security, fiscal and economic policy, and climate. He is the founder of the British Columbia Poverty Reduction Coalition and spent years overseeing the Climate Justice Project.


• This book is a tool for engaging with political parties and leaders who purport to understand the climate crisis, but whose actions to date are minimal or contradictory. He sees a disconnect between what the public is ready to hear and what political leaders are prepared to say and wants this book to close that gap.


• Klein contends that the challenge is not one of technology or policy, but political will.

Audience

• Readers of Naomi Klein


• Climate activists


• Members of the CCPA


• Supporters of the Green New Deal and politicians like Bernie Sanders, Elizabeth May, and Alexandria Ocasio-Cortez

Promotional Plans

• Review, excerpt, op-ed, and interview coverage in major Canadian dailies


• Outreach to print and online publications with a focus on current events and politics


• Author interviews on current events podcasts, radio, and television programming


• Targeted online and social media advertising campaigns


• Pitch author for events and speaking engagements

Seth Klein was the founding British Columbia director of the Canadian Centre for Policy Alternatives for over two decades and has been immersed in climate change and inequality issues for his working life. He is currently an adjunct professor in urban studies at Simon Fraser University and remains a research associate with the CCPA. He lives in Vancouver, B.C.

“The COVID-19 crisis and Seth Klein’s timely book demonstrate heroic measures that become possible in times of crisis. The coronavirus crisis is not yet assessable by historians. World War II presented the West with an existential crisis for which government institutions, corporations and civil society were utterly unprepared. Yet in astonishingly rapid order, society, government and industry were united in resolve and enabled unprecedented government action and leadership. Read this inspiring book to realize giving up is not an option and ‘can’t be done’ is not an excuse.” — David Suzuki

“One of the great privileges of my life is having Seth Klein as a brother. Here you will see why. This is the roadmap out of climate crisis that Canadians have been waiting for. Serious, specific and madly inspiring, A Good War will fill you with the confidence and courage required to fight like hell for the future we all deserve.” — Naomi Klein, activist, journalist and author of This Changes Everything and The Shock Doctrine

“Seth Klein’s critically important book tells the climate truth: our climate emergency needs a WW2-style mobilization. In this strategic call to action we learn about Canada’s impressive war production, and how we can join the war against climate devastation. Your children’s futures are on every page. Read, organize, act!” — Raffi Cavoukian, singer, author and founder of Raffi Foundation for Child Honouring

“This is an important book, exactly what we need right now. Seth does more than set out the urgency of our climate challenge, he draws a careful study of Canada’s extraordinary and rapid transformation during WW2 to give us a battle plan to address it. Big change is possible, he reminds us. We have done it before. Seth’s book combines urgency and optimism, ambition and clear-eyed understanding of the obstacles to change. It should become an essential resource for policy makers but also for all of us who want to be part of the solution. It is also an excellent and inspiring read.” — Alex Himelfarb, former clerk of the Privy Council and professor of sociology

“Pacifists are not known for evoking war-like rhetoric, so it is one of life’s quirks that I first met an 18-year-old Seth Klein as he toured Canada calling for nuclear disarmament. But, like me, he sees that the only way for human civilization to survive the climate emergency is through an ‘all hands on deck’ approach that has only been seen in times of war — or recently in pandemic. Saving ourselves is a huge challenge. Marshaling the facts, the hope and the path forward is essential work for which writer and policy wonk Seth Klein is ideally suited.” — Elizabeth May, MP and former leader of the Green Party of Canada