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Highlights Brochure – Clients OMNI – Fall 2020

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  • Other Formats

    9780807014721 Paperback / softback, Trade, , $22 CAD 9780807021965 Electronic book text, Reflowable, , EPUB, $34.95 CAD 9780807098226 Downloadable audio file 9780807098233 Downloadable audio file
  • Sales Rights

    For sale with exclusive rights in: AS CA GU MP PR UM US VI Not for sale in: AD AE AF AG AI AL AM AO AQ AR AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UY UZ VA VC VE VG VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Random House, Inc. Availability: Available On Sale Date:Sep 01, 2020 Carton Quantity:12 $33.95 CAD
    $24.95 USD
  • Catalogues

Growing Up on the Gridiron
Football, Friendship, and the Tragic Life of Owen Thomas
By (author): Vicki Mayk
9780807021927 Hardcover English General/trade Sep 01, 2020
$33.95 CAD
Active 5.7 x 8.7 x 0.83 in | 0.82 lb 200 pages Beacon Press
SPORTS & RECREATION / Cultural & Social Aspects
Explores the experience of one young man and the concerns about CTE he helped to illuminate, and the cultural allure of football in America that keeps boys trying to make the team despite the dangers

Award-winning journalist Vicki Mayk raises a critical question for football players and their communities: does loving a sport justify risking your life? This is the insightful and deeply human story of Owen Thomas—a star football player at Penn, who took his own life when he was 21, the result of the pain and anguish caused by chronic traumatic encephalopathy (CTE).

It was Owen’s landmark case which demonstrated that a player didn’t need years of head bashing in the NFL, or even multiple sustained brain concussions, to cause the mind-altering, life-threatening, degenerative disease known as CTE. And Owen’s case could not have come to light without Dr. Ann McKee, the neuropathologist who bucked conventional wisdom, and the football establishment, as she examined Owen’s brain and its larger significance, building an ever-stronger case that said, at the very least, football should not be played by children under the age of 14.

With its focus on a single life and the community touched by it—Owen’s family, his teammates and friends, his teachers and coaches, and, later, Dr. McKee—Growing Up on the Gridiron explores the place of football in our lives. It doesn’t make a heavy-handed argument to abandon the sport. Rather, it explores why football matters so deeply to many young men, and why they continue to take risks despite the evidence of serious, long-term harm.

For readers of What Made Maddy Run and Friday Night Lights.

Football remains a popular sport in the US and this topic will be relevant for years to come. There are more than 14,000 high schools and 700 colleges with football teams. Even as evidence about the lasting effects of head injuries in football continues to grow, more than 1 million boys and young men continue to play.

A new lens for viewing a vitally important issue: while other books have been very one-sided, directed at the NFL in particular, this book tells the human story and doesn’t take sides, but allows readers to draw their own conclusions.

Adds to the conversation about a vitally important issue: head trauma. Through the story of Dr. Ann McKee, who studied Owen’s brain, readers learn that even subconcussive hits can cause CTE.

A former reporter for the Pittsburgh Post-Gazette, Vicki Mayk has enjoyed a 35-year career in journalism and public relations. Her love affair with football began at the age of nine, when her father first took her to a Steelers game. Connect with her at vickimayk.com and follow her on Twitter (@VickiMayk).

Author Residence: Pittsburgh, PA

Marketing: Reader Buzz Campaign: ARC and finished copy giveaways through social media and Goodreads

Academic outreach: Sports and Society, Popular Culture, Sociology, Journalism

Online Promotion: targeting football and sports fans, parents, college athletes, those in areas where football culture is extremely strong with statistics / facts from the book

Trade: promotion to the book trade including advertising and web promotion

Advertising: print and online advertising targeting progressive and general audiences

Promotional Materials: postcard or flyer for author to promote



Publicity: Outreach to sports, society/culture, education, and parenting/family media

Targeted outreach to medical/health outlets and columnists covering issues around traumatic brain and other serious football injuries

Interviews with national and regional NPR programs

Events in Pittsburgh

“Mayk seamlessly integrates details of CTE into this moving story of a family who lost a son.”
Booklist

“There have been other books about football and concussions but none quite like this. In Vicki Mayk’s hands, the tragic story of Owen Thomas is simultaneously a cautionary tale about playing the game and a love letter to a sport that means so much to so many young players. Deftly walking that fine line, Mayk produces a main character you won’t soon forget.”
—John Eisenberg, author of The League: How Rivals Created the NFL and Launched a Sports Empire

“The case of Owen Thomas will rock your world and break your heart. For critics of football, Growing Up on the Gridiron is a vital story to know and share widely. For lovers of football, you have a responsibility to read this book. We must put our heads in the sand no longer, because Owen’s story demonstrates to us all what is truly at stake.”
—Dave Zirin, sports editor, The Nation

“Vicki Mayk’s compelling book should be a wake-up call for all involved in youth football—coaches, parents, and players. Not a predictable diatribe, Growing Up on the Gridiron is beautifully written and nuanced yet completely frightening for those concerned about our children’s brains.”
—Mark Hyman, author of Until It Hurts: America’s Obsession with Youth Sports and How It Harms Our Kids

“Eloquently written, Growing Up on the Gridiron is a journey inside the unbreakable bonds of football brotherhood and the brains of an extraordinary player. A must-read for every parent whose son is contemplating football and every school that puts young men on the field…The real touchdown is confronting gaps in how society can help boys become happier and healthier men.”
—Warren Farrell, PhD, author of The Boy Crisis

“During his brief, spectacular life, Owen Thomas was a devoted son and brother, a beloved and empathetic friend, and a brilliant, ferocious UPenn football captain. Writing with a brisk, fluent style, Mayk depicts his tragic demise in this deeply researched and poignant story with admirable candor and compassion.”
—J. Michael Lennon, author of Norman Mailer: A Double Life

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