Relatable: broaches important topics in a light-hearted way

Market size: recent study reveals that 20% of millennials identify as LGBTQIA+

Author reach: over 40,000 social media followers

Jamie Windust is an award-winning non-binary writer, public speaker and model from London. They have written for The Independent, Gay Times, British GQ, Cosmopolitan and INTO More, and were named as one of London's most influential people, in the story telling category, by the Evening Standard. In Their Shoes is their first book.

A frank and delightful read bringing together the real complexity, but also silliness and joy, of non-binary life. - Forbes

It always makes me so happy to see queer people tell their stories unapologetically, because it breaks the stigma that being queer is something to be ashamed of. Jamie's book is thought-provoking, funny, poignant and endlessly queer, and I'm here for it. - Ugla Stefanía Kristjönudóttir Jónsdóttir (Owl), co-director of My Genderation

In Their Shoes doesn't tiptoe over fairy dust with a dainty ballet slipper. Jamie's heels clatter over tiled floors - loud enough to know they're coming and loud enough to know they mean business. - Rhyannon Styles, Author of The New Girl and ELLE columnist

This is a much-needed book about a much-misunderstood topic. Told with humour and humanity, Jamie is a pioneer. - Juno Dawson, columnist and author of Wonderland and The Gender Games

In Their Shoes by Jamie Windust is a magical, beautiful, heartbreaking and often hilarious memoir that should be CRUCIAL READING for everyone living in our world today. Jamie is an extraordinary voice and person and their book is one of the best I've read in a very, very long time. Not only does Jamie powerfully address the challenges faced by trans people who are just trying to live, they also delicately map their life in an artful and revolutionary way. For Jamie, the personal is political and the political is personal and this book is as heartbreaking as it is heartwarming. If you do one thing this month - read this book! - Scarlett Curtis, writer, journalist, activist and curator of It's OK Not to Feel Blue and Feminists Don't Wear Pink

A vibrant and illuminating read from a truly exciting mind - In Their Shoes is a love letter to our non-binary siblings. - Paula Akpan, journalist