The Official Book of 20 Knits Inspired by the Hit Series
CRAFTS & HOBBIES / Needlework / Knitting
Oct 27, 2020
7.62 x 9.38 x 0.83 in | 1.58 lb
50-60 4C PHOTOS/ILLOS
Feel the magic of Outlander at your fingertips with this officially licensed book of knitting: twenty patterns inspired by the hit series from STARZ and Sony Pictures Television, based on Diana Gabaldon’s bestselling novels.
From the Scottish Highlands to the courts of Versailles to the eastern shores of North America, the TV show Outlander brings to life in gorgeous detail the epic love story of Jamie Fraser and Claire Beauchamp Randall Fraser. But beyond the drama and passion, what has captured fans’ imagination the most are the rustic knits worn on the show.
Now knitters of all skill levels can recreate them with twenty projects for apparel, accessories, and home décor that take inspiration from memorable episodes. Knit the capelet cowl that Mrs. Fitz gives to Claire at Castle Leoch, warm your feet with Clan Mackenzie Boot Socks, swaddle your bairn with the Mo Chridhe Baby Blanket, and dress your Jamie in a warm waistcoat. From chunky knits to Celtic cables, each project includes a clearly written pattern, gorgeous photography, and scenes from the set.
A love letter to the fans, Outlander Knitting will have you wishing you could time travel to the Highlands.
FORMAT DETAILS: A paper-over-board book complete with full-color photography, patterns, and charts to guide at-home knitters through each design of the finished projects and the characters on the show.
PROFESSIONAL CONTRIBUTORS: Each of the 20 patterns in this book come from a different professional knitter, lending their expertise to help fans recreate the costumes from their favorite show.
CULT FOLLOWING: The millions of die-hard Outlander fans are always searching for new merchandise. Websites and blogs are devoted to feeding the addiction of those who swoon at the sight of Jamie Fraiser, keeping detailed trackings of every Outlander product they might be able to get their hands on.
ONGOING SUCCESS: Outlander contines to be a hit with season five premiering in February 2020 and a sixth 12-episode season in the works (production begins Summer 2020).
Marketing: Online marketing
Social media and influencer campaign
Targeted email marketing
Random House e-newsletters and websites
Consumer convention promotions at NYCC (New York, 10/8-11)
Cross-promotion with official Starz channels
Tie-in with other Gabaldon titles
Publicity: -National publicity
-National and regional print coverage
-National and regional radio and podcast interviews
-Reviews and features online
Feature Website: www.sonypictures.com/
Author Social Media: @sonypictures