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TouchWood Editions Fall 2021

The Sipster's Pocket Guide to 50 Must-Try BC Wines
By (author): Luke Whittall
Luke Whittall


TouchWood Editions - Victoria



Product Form:


Form detail:

Paperback , Flaps


General Trade
Nov 02, 2021
$20.00 CAD


7in x 4.25 in

Page Count:

144 pages


full colour
TouchWood Editions
COOKING / Beverages / Alcoholic / Wine

A perfect pocket guide that collects 50 of the most seek-worthy wines in BC from the wine expert who’s tried them all.

In this handy portable guide to the top 50 British Columbia wines under $50 a bottle, wine expert Luke Whittall abandons the usual language of tasting notes in favour of a more personalized, approachable style, focusing on experiences, good company, and where a wine might take your thoughts.

As a wine industry professional, Whittall found himself inspired more by the way non-professionals talk about wine than the “hints of fresh cherries, dried herbs, and soupçons of eucalyptus” style often favoured in traditional wine writing. Sipster’s Pocket Guide describes the experiences bound up in the tasting of 50 of the most amazing wines this province has produced, including reds, whites, rosés, sparkling, and dessert wines.

With its emphasis on affordability and personal experience, rather than vintner and vintage specifics, Whittall’s guide reads less like the average wine fare and more like tips from a funny, candid friend. Before you head to the liquor store to deliberate over your next sip, take a glance through Sipster’s.

  • A small format guide featuring 50 of the most seek-worthy wines in BC— Sparkling, White, Rosé, Red, Dessert. All BC wines, all under $50 a bottle, all have bottle shots.
  • Co-author of the Okanagan Wine Tour Guide with John Schreiner. Luke was hand picked by John to carry on his impressive legacy of regional wine tour guides (TouchWood Editions, 2020)
  • Sipster like hipster, It's casual, not at all snooty, and is meant to be an entry point into the wine world. It abandons the usual language of tasting notes in favour of a more personalized, approachable style, focusing on experiences, good company, and where a wine might take your thoughts. Like getting a wine recommendation from a well-informed friend.
  • Each wine has an “Attitude” and pairing guide. As an example, Noble Ridge's THE ONE is for a joyful attitude, pairing with bright flavoured foods, pasta with fresh herbs, and listening to your favourite music.
  • The intention is that this will be the first of a series. Each year, or every other year, we will release a new edition with 50 entirely new BC wines. There is no focus on the wineries themselves or on a particular year or vintage, so as long as the wines are in production the book will be up-to-date.
  • Each edition will have a limited print run

Luke Whittall has worked in cellars, vineyards, and wine shops since 2005 and is currently a wine instructor at Okanagan College. His first book, Valleys of Wine: A Taste of British Columbia’s Wine History was published in 2019 and he co-authored The Okanagan Wine Tour Guide with John Schreiner in 2020. He lives in Okanagan Falls, BC.

Media + Publicity:

  • Print features, excerpts, and review coverage in Globe and Mail, Zoomer Magazine, Food and Drink, Vancouver Sun, Vancouver Province, Calgary Herald, Western Living, EAT, BC Magazine, BC Lifestyle, Savour, Vines magazine, Taste magazine, BC Food and Wine Trails, Kelowna Daily Courier, Kelowna Cap News, Oliver Daily News, Penticton Western News, Penticton Herald, Castanet, Scout, WestJet Magazine, Montecristo, LUXE Magazine
  • Broadcast interviews and coverage on Global Morning Show Vancouver, CTV Your Morning Vancouver, BC Food and Wine Radio with Anthony Gismondi, CBC’s Kelowna Daybreak, CBC’s Radio West, CBC’s BC Today, CBC’s North by Northwest, Tasting Room Radio with Terry David Mulligan
  • Outreach to regional Okanagan- and Vancouver Island-based wine tour groups
  • Outreach to wine-focused groups and people: BC Wine Appreciation Society, Okanagan Wine Festival Society, Silk + Coupe (Laura Milnes), InWine, uncorkBC, Foodie Pages, Into the Vineyard, The Wine Sisters, BC Vine Living, Wine Adventures, International Wine and Food Society blog, The Wine Economist, Natalie MacLean Wine Reviews, Alexandra Gill, VancouverScape, Girls Go Grape, Wine Diva, Joanne Sasvari
  • Direct marketing to the 50 wineries featured in the book
  • Social Media Strategy for all channels (IG, FB, Twitter):
    • Pre-pub: Cover reveal on Wine Country BC (author social) and TWE tagging wineries featured for cross-promo, one month announcement, one week announcement
    • Upon publication: On-sale Announcement tagging wineries features for cross-promo, Online Q+A wine suggestions with author
  • Giveaway and promotion via social media and 49th Shelf
  • Potential endorsements from John Schreiner, Sandra Oldfield, Brian Glaum (BC Wine Appreciation Society), Tim Pawsey, Shelley Boetcher (CBC National Wine Expert)

Marketing + Promo:

  • National, regional, and subject-specific print features, excerpts and review coverage
  • Social media campaigns, blogger outreach, digital collateral for online use
  • Outreach to subject-specific organizations, markets and festivals
  • Outreach to travel and tourism organizations
  • Festival appearances
  • Excerpts available
  • Electronic blads

Marketing + Promo Deliverables:

  • Electronic Galley
  • Press release
  • Poster
  • Post cards
  • Social media images / banners

BISAC Codes:

  • CKB126000 | COOKING / Beverages / Alcoholic / Wine

BISAC Regional Themes:

  • Canada
  • British Columbia
  • Vancouver Island

BISAC Merchandising Themes:

  • TP054 | TOPICAL / Gift

For more information contact
[email protected]

"The perfect go-to guide for those looking to sip and savour the province’s best and brightest releases." —Vancouver Sun

"This may be the most original wine book you will read this year. Luke Whittall’s iconoclastic tasting notes offer a new and thoroughly refreshing way to approach British Columbia wines." —John Schreiner, Canada's most prolific wine writer

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