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ECW Press Fall 2021 Trade

  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail

    Distributor: Jaguar Book Group Availability: Not yet available Excluding:Sep 28, 2021 On Sale Date:Oct 19, 2021 Carton Quantity:1 $26.95 CAD
  • Supply Detail

    Distributor: BTPS Availability: Not yet available Excluding:Sep 28, 2021 On Sale Date:Oct 19, 2021 Carton Quantity:1 $26.95 USD
  • Catalogues

The Rule of 30
A Better Way to Save for Retirement
By (author): Frederick Vettese Preface by: Som Seif
9781770416178 Paperback , Trade English General/trade Oct 19, 2021
$26.95 CAD
Forthcoming 6 x 9 in 240 pages 25 25 chartsCharts, 25 25 tables, black and white ECW Press
BUSINESS & ECONOMICS / Personal Finance / Retirement Planning
Personal finance|Retirement|Investment and securities

Consider the age-old question of how much you should save to enjoy a comfortable retirement: Are your knees knocking? Are you nervously biting your nails?

In The Rule of 30 personal finance expert Frederick Vettese provides a surprising — and hopeful — answer. Through conversations between a young couple and their neighbor, a retired actuary, the couple and the reader discover:

  • How they would have fared had they been saving over various periods in the past, and how the future investment climate will differ
  • The problem with saving a constant percentage of pay
  • The Rule of 30 and why it is a more rational way to save
  • Whether investing in real estate is a viable alternative to investing in stocks

The Rule of 30 changes the mindset from saving the same flat percentage of pay to saving when it is most convenient to your situation. In most cases, it means less saving early on while mortgage payments are high and children are costly, and more saving later.

Saving for retirement is a high priority, but it is not the only priority in life. It is time to dispense with old myths like “just save 10% of your take-home pay.” The truth is we should save differently throughout our pre-retirement years — and The Rule of 30 is a road map for doing so.

Short Description

Most books about saving for retirement are based on simple formulas like “pay yourself first” or “save 10%” when the reality is that this just isn’t always possible. Retirement expert Fred Vettese introduces a new way of saving that takes into account the demands on our income at various stages of life.

Sales and Market Bullets

  • Fred Vettese has a strong platform and is well respected in the personal finance community in Canada.

  • Vettese’s previous book, Retirement Income for Life, sold more than 15,000 copies in the Canadian market, making it the #3 personal finance book in Canada in the last three years.


  • Readers of “Money Diaries” columns

  • 30–50-year-old Canadian professionals

Frederick Vettese is Canada’s most visible actuary. His entire career has been focused on working within Canada’s retirement income system. For 27 years, he was chief actuary of Morneau Shepell, a Canadian HR services firm with 6,000 employees and 24,000 clients. Vettese now spends most of his professional time speaking and writing about retirement issues. He has written over 100 articles and op-eds for the Globe and Mail and the National Post alone. He is the author of the #1 bestseller Retirement Income for Life, published by ECW Press. He lives in Toronto, Ontario.

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