BESTSELLING AUTHOR AND HARDCOVER PRAISE: Kelly Williams Brown’s first memoir, Adulting, has sold over 200,000 copies across formats and established her as a standout millennial writer. In fact, she’s credited as coining the term “adulting,” a concept that’s pervaded our own cultureand awareness of this period of life. We are already seeing stellar praise for the Easy Crafts for the Insane hardcover from top authors and outlets such as Country Living, Sarah Knight, John Moe, Alexi Pappas, and Amy Dresner.  

HYBRID MEMOIR, SELF-HELP, AND HOW-TO: With the humor of Jenny Lawson and Samantha Irby, the emotional empathy of Hyperbole and a Half, and a beginner’s step-by-step craft guide, Easy Crafts for the Insane has clear crossover potential, appealing to readers across categories and redefining what a “memoir” can do.

A FRESH, RELATABLE VOICE: With her trademark humor and irreverent tone, Brown is a pro when it comes to talking about the absurdities in life. But she also isn’t afraid to shy away from more difficult topics, and approaches her own mental health with a searing earnestness and compassion that is sure to resonate with readers. In the vein of Elizabeth Gilbert, Brown’s writing feels like you’re talking or hearing from the best friend you can’t wait to come back to time and time again.

FUN, QUIRKY PACKAGING WITH AN ACTUAL CRAFTING GUIDE: With a beautiful cover that speaks to Brown’s humor and warmth, the book includes 56 photos and illustrations of her crafts, with simple guides and instructions for readers to make their own.



PAPERBACK FORMAT IS PERFECT FOR THIS AUDIENCE: Kelly’s readers are Millennials and Gen Z’ers, making the paperback price-point appealing and opening up new distribution opportunities. We have also seen books in this hybrid genre that have gone on to sell better in the paperback format, such as Holly Whitaker’s Quit Like a Woman and Jenny Lawsons’ Let’s Pretend This Never Happened.   

Kelly Williams Brown is the New York Times bestselling author of Adulting and Gracious. A former reporter, ad copywriter, and Bourbon Street bartender, she lives with her giant, neurotic dog in Salem, Oregon.



Author Residence: Portland, Oregon

Advance Praise for Easy Crafts for the Insane

One of Good Morning America’s 33 Books to Heat Up Your July
One of PopSugar’s Must-Read July Book Releases

“In Easy Crafts for the Insane, crafting tutorials serve as the backdrop of a life dissolved, then glued back together. You'll laugh, you'll cry, and you might even make things.” —Country Living

“In Easy Crafts For the Insane, Kelly Williams Brown gets candid about her depression, feelings of imposter syndrome, and spending time at an inpatient facility. During this complicated time in her life, Brown turned to crafting to help piece her own life back together, one tiny project at a time.” –PopSugar

"[A] sincere, humorous memoir…Brown is able to express the gravitas of the lowest point of her life while maintaining a sense of humor with her dry wit. By openly talking about mental illness, Brown will inspire readers to do what she struggled to do herself: express difficult emotions and find a way forward through the darkness." —Library Journal

“Clever and whimsical and insightful and honest and charming and darkly funny--there is not a wrong note in the entire blessed thing. This is a perfect book. Read it immediately.” —Sarah Knight, New York Times bestselling author of Get Your Sh*t Together and the No F*cks Given Guides

"Kelly Williams Brown has created an incredibly valuable handy thing: a book you can either treasure for yourself or simply hurl to/at people in your life who don't understand about mental health obstacles but whom you really wish would. And! Another cool thing: anyone can follow the craft ideas to occupy a mind that desperately needs a break while creating neat whimsical objects. The book is humane, funny as hell, and relatable. It will help both our collective mental health and the glue and glitter industries." —John Moe, author of The Hilarious World of Depression

“Kelly's hilarious, inspiring, and instructional memoir not only adds an important new voice to the cultural conversation on mental health and self-care, it also taught me how to make a nail polish dragon egg, which I never knew I needed in my life until now.” –Alexi Pappas, author of Bravey

“Clever, hilarious, vulnerable, yet insightful. Easy Crafts for the Insane is my new favorite book. Wonderful story telling with an instant intimacy, cute drawings and smart crafting tips. Kelly Williams Brown is my current girl crush and writing hero.” —Amy Dresner, author of My Fair Junkie

“[Easy Crafts for the Insane] combines basic crafting tutorials with moving and amusing biographical aspects in an effort to help readers tackle mental health issues…[Kelly’s] own experience of the positive impacts of crafting, which helped her get through her darkest days, inspired [her] to write this highly autobiographical, undeniably practical, and very entertaining self-help book.” —San Francisco Book Review

“Engaging… [and] showcases just how mental illness can affect the brain in a relatable way, the struggles that those with mental illness can go through, and how outside circumstances can really affect recovery.” —The Nerd Daily

“Kelly Williams Brown is welcoming readers to the darkest part of her life in hopes that something beautiful comes of it.” –Salem Statesman Journal

“Funny [and] self-aware…: that’s the MO in Easy Crafts, which details the worst two years of Williams Brown’s life with [a] bright, conversational tone.” –Portland Monthly

“[Kelly] relays her story with grace, broaching some challenging topics with humor and heart…Her book, like her crafting, is approachable. It’s sincere and honest, fearless and funny.” –Press Play Salem