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Most Circulated Titles in Canada in 2021 – Canadian Non-Fiction

If I Knew Then
Finding wisdom in failure and power in aging
By (author): Jann Arden
Jann Arden


Random House Canada



Product Form:



General Trade
Oct 27, 2020
$32.00 CAD


8.3in x 5.46 x 0.77 in | 0.73 lb

Page Count:

216 pages
Knopf Random Vintage Canada
Random House Canada

Jann Arden—bestselling author, recording artist and late-blooming TV star—is back with this funny, heartfelt and fierce memoir on becoming a woman of a certain age. The power, gravity and freedom she’s found at fifty-seven are superpowers she believes all of us can unleash.

Digging deep into her strengths, her failures and her losses, Jann Arden brings us an inspiring account of how she has surprised herself, in her fifties, by at last becoming completely her own person. Like many women, it took Jann a long time to realize that trying to be pleasing and likeable and beautiful in the eyes of others was a loser’s game. Letting it rip, and damning the consequences, is not only liberating, it’s a hell of a lot of fun: “Being the age I am—that so many women are—is just the best time of my life.”

Jann weaves her own story together with tales of her mother, grandmother, and great grandmother, and the father she came close to hating, to show her younger self—and all of us—that fear and avoidance is no way to live. “What I’m thinking about now aren’t all the ways I can try to hang on to my youth or all the seconds ticking by in some kind of morbid countdown to death,” she writes, “but rather how I keep becoming someone I always hoped I could be. If I’m lucky one day a very old face will look back at me from the mirror, a face I once shied away from. I will love that old woman ferociously, because she has finally figured out how to live a life of purpose—not in spite of but because of all her mistakes and failures.”

Story Locale: Jann Arden’s world

#1 NATIONAL BESTSELLER: Feeding My Mother was a #1 bestseller (Toronto Star, Globe & Mail, CBC Books) and stayed on the bestseller lists for 21 consecutive weeks.

HUGE FOLLOWING: 323,000 followers on Twitter; 182,000 Facebook likes; 137,000 Instagram followers

SHE’S EVERYWHERE!: Jann’s sitcom, Jann, a #1 hit on CTV, has been renewed and a new season will air in 2020. Jann continues to record and tour her music, launched the weekly Jann Arden Podcast in November 2019, and filmed a one-hour music special for CTV.

OLDER WOMEN ARE A FORCE TO BE RECKONED WITH: Jann, who was the face on the cover of a recent Chatelaine devoted to the power of older women, is right on the money in a sea change in the way the culture treats older women. No one messes with Oprah, Elizabeth Warren or Michelle Obama, and no one messes with Jann. Women in their 50s, 60s, 70s and 80s are thriving on their own and taking on the world with a confidence that is exhilarating.

JANN ARDEN is a singer, songwriter, broadcaster, actor, author and social media star. The celebrated multi-platinum, award-winning artist catapulted onto the music scene in 1993 with her debut album, Time for Mercy, featuring the hit single “I Would Die for You.” A year later she had her international break-out hit, “Insensitive.” She has written four books, the most recent being the Canadian bestseller Feeding My Mother: Comfort and Laughter in the Kitchen as My Mom Lives with Memory Loss. A multiple Juno Award-winner, Jann continues to record and tour; in 2020 she was inducted into the Canadian Music Hall of Fame. She is also the star of her own hit TV sitcom, Jann, which debuted in 2019, and will air a new season in 2020, and the host of the weekly Jann Arden Podcast.

Author Residence: Calgary, Alberta; Toronto, Ontario

Author Hometown: Calgary, Alberta

Marketing: US Plans:

Review mailing to trade publications

Targeted mailing to long leads such as Readers Digest, O Magazine and Good Housekeeping

Review mailing to book review editors at AP, Reuters, people.com and EW

Social media promotion targeting authors fan base and lookalikes

Publicity: National review mailing

National media coverage (CTV The Social, CTV Your Morning, CTV Marilyn Denis, CBC Radio 1, Globe & Mail, Toronto Star, Hello Canada, Chatelaine, Readers Digest, Hello! Canada)

Major tour - 4-5 Canadian markets, anchored by public-facing fan events

Feature Website: Facebook: @jannarden

Author Website: jannarden.com

Author Social Media: Twitter: @jannarden Instagram: @jannarden


“Storyteller. Counsellor. Life coach. Canadian singer Jann Arden wears all those hats—and more—in her latest memoir . . . If I Knew Then will strike vibrato chords with readers. Like her song lyrics, Arden’s phrasing is simple, authentic and rich. It resonates. She wears her wounds on her sleeve, and isn’t afraid to show her scars." —Winnipeg Free Press

Praise for Jann Arden:

“The type of free-spirited, brutally truthful woman who can stand toe to toe with any man or woman. Funny and not afraid to sprinkle an interview with helpings of words your mother would never allow in the house, Arden is two parts poet and one part your crazy aunt.” —The Toronto Sun

“[Jann Arden is] abundantly and humorously generous with herself in public. . . . No doubt Arden holds some secrets, some passions, some pain close to the vest, but, like the best gossip in the neighbourhood, she diverts our attention with titillating yarns.” —Toronto Star

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