- Author Bio
The simple, refreshing meditations of Zen Master Thich Nhat Hanh give us the tools to cultivate concentration. Practicing mindfulness brings concentration, and concentration brings insight and understanding.
With our world experiencing the deep effects of loneliness, digital overload, and a proliferation of potential distractions, this pocket-sized How To book reminds us of the value of developing our concentration, so we can let go of misperceptions and cultivate the clarity of mind that is the basis for understanding ourselves, each other, and the world.
Written with characteristic simplicity and kindness, these wise meditations teach us that by practicing mindfulness in daily life, we are cultivating the power of concentration and fostering the conditions that bring insight, liberating us from misperceptions and misunderstanding.
The Mindfulness Essentials series is a back-to-basics collection from world-renowned Zen Master Thich Nhat Hanh that introduces readers to the essentials of mindfulness practice. All Mindfulness Essentials books are illustrated with playful sumi-ink drawings by California artist Jason DeAntonis.
Series Overview: The Mindfulness Essentials series is a back-to-basics collection from world-renowned Zen master Thich Nhat Hanh that introduces everyone to the essentials of mindfulness practice. The books, pocket-sized and perfect for placement at point of sale, all come with original sumi-ink artwork by California artist Jason DeAntonis.
INSPIRING STAND-ALONE PASSAGES: Packed with the short, touching meditations Thich Nhat Hanh is known for.
PENULTIMATE BOOK IN SERIES: Number 9 of popular 10-book series of step-by-step guides to meditation basics.
POCKET-SIZED: Small, convenient pocket-sized book, easy to display or carry in purse or pocket.
EASY GIFT: Attractive design, drawings, approachable content and accessible pricepoint.
Thich Nhat Hanh was a world-renowned spiritual teacher and peace activist. Born in Vietnam in 1926, he became a Zen Buddhist monk at the age of sixteen. Over seven decades of teaching, he published more than 100 books, which have sold more than four million copies in the United States alone. Exiled from Vietnam in 1966 for promoting peace, his teachings on Buddhism as a path to social and political transformation are responsible for bringing the mindfulness movement to Western culture. He established the international Plum Village Community of Engaged Buddhism in France, now the largest Buddhist monastery in Europe and the heart of a growing community of mindfulness practice centers around the world. He passed away in 2022 at the age of 95 at his root temple, Tu Hieu, in Hue, Vietnam.
Author Residence: Hue, Vietnam
Author Hometown: Hue, Vietnam
Print and web advertising in spiritual outlets: Lion’s Roar, Tricycle, Mindful
Cross promotion with the TNH foundation which reaches 1.7FB,12K Twitter, and a sizable reach via the newsletter.
Podcast advertising: Mindful, Audio Dharma, SoundsTrue
Amazon ads, How To series package promotion
Facebook giveaways with advertising support
Google AdWord promotion
Bookstore How To series physical displays
Publicity: Press releases sent to Buddhist publications, websites, and blogs.
Announcements on TNH Foundation, Plum Village, and Parallax Press social media accounts and websites.
Pitch articles: Lion’s Roar, Tricycle, Buddhadharma
Pitch story on series to Shelf Awareness and PW Daily
Offer excerpts to progressive magazines including Utne, Spirituality and Health, Psychology Today, etc.
Feature Website: plumvillage.org/about/thich-nhat-hanh/
Author Website: thichnhathanhfoundation.org/
Author Social Media: twitter.com/thichnhathanh
The Mindfulness Essentials have appeared on the NPR Bestseller list, the Washington Post Bestseller list, the San Francisco Chronicle Bestseller list, the Boston Globe Bestseller list, the LA Times Bestseller List and the extended New York Times Bestseller List.
“The monk who taught the world mindfulness.”
“Thich Nhat Hanh shows us the connection between personal inner peace and peace on earth.”
—His Holiness the Dalai Lama
“Thich Nhat Hanh is a holy man, for he is humble and devout. He is a scholar of immense intellectual capacity. His ideas for peace, if applied, would build a monument to ecumenism, to world brotherhood, to humanity.”
—Dr. Martin Luther King Jr.