PRHC July 2022 Adult Key Titles (Western)
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9780744061376 9780744061383 -
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For sale with exclusive rights in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CA CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW -
Supply Detail
Distributor: Penguin Random House Availability: Available On Sale Date: Jul 26, 2022 Carton Quantity: 10 -
Catalogues
Lebanese CuisineThe Authentic CookbookBy (author): Samira KazanSamira KazanImprint:
AlphaISBN:
9780744054491Product Form:
HardcoverHardcoverEnglishAudience:
General TradeJul 26, 2022$42.00 CAD
ActiveDimensions:
10.31in x 8.31 x 1.15 in | 3.01 lbPage Count:
272 pagesAlphaCOOKING / Regional & Ethnic / Middle Eastern- Description
- Author Bio
The first proper Lebanese cookbook on the market! Fresh, flavorful, and healthy ingredients, prepared the right way!
Whole grains, fruits, vegetables, chickpeas, garlic, parsley, olive oil, lemons, fresh seafood, poultry, and lamb—with its abundance of healthful ingredients, Lebanese cuisine will leave you fully satisfied! If it suits you, find vegan or vegetarian adaptations for every recipe. Plus with helpful step-by-step photography for every recipe, you will know exactly how to make all of these dishes right.
Author and recipe developer Samira Kazan has put her whole heart into making sure you have the very best, complete recipe collection of her home country. Having grown up in a family of Lebanese restaurateurs, Samira knows what is the best of the best and what you’ll love. She traveled throughout Lebanon, meeting with the top chefs that the cuisine has to offer, and now translates their recipes for you in Lebanese: An Authentic Cookbook.
It’s all in the little details when you want to prepare authentic food. From easy and quick dips like moutabal, baba ganoush, and hummus (multiple ways), to salads like tabouli and fattoush, to more elaborate recipes like stuffed makdous and spinach fatayer, you’ll learn how to do it properly for the optimal taste. And of course, we will cover the basics, like how to make tahini, za’atar, and pita bread!
With stunningly vibrant, mouthwatering photography, and healthy, fresh ingredients, this book will wow your taste buds and give your diet that perfectly vibrant and spiced flavor it’s been missing!Key Selling Points
PLATFORM - Samira has over 1M followers on her Instagram and a highly-trafficked blog, the perfect platform from which to sell the book. Samira was the winner of Netflix’s Crazy Delicious UK cooking competition (2020), giving her even more publicity and credibility.
MARKET - There is a swath of good-selling Middle Eastern cuisine books. Many of these were written by more traditional chefs with significantly smaller platforms than Samira.
POPULARITY - Traditional Middle Eastern food becomes more popular in the shadow of the even more popular (but similar) Mediterranean diet. It’s common to see hummus and flatbread on menus across America! Cava, Roti, and Naf Naf, a few of America’s emerging fast-casual restaurants, demonstrate the rise in demand for Middle Eastern food with a healthy, modern take.Marketing: None
Publicity: Print and digital galleys
Major Pre-Order Campaign
Major Publicity Campaign
Trade and Consumer Advertising
Major Social Media Campaign - Paid and organic
Cross-divisional promotion opportunities
Email Marketing Campaign
Author Website: AlphaFoodie.com
Author Social Media: Instagram @alphafoodie 1M
