has_publisher_logo

Advanced Search
 

Add Best Comp

Add comparable title

Remove comparable title

PRHC July 2022 Adult Key Titles (Western)

more
  • Other Formats

    9780525612131 EPUB
  • Sales Rights

    For sale with exclusive rights in: AS CA GU MP PR UM US VI Not for sale in: AD AE AF AG AI AL AM AO AQ AR AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UY UZ VA VC VE VG VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Random House, Inc. Availability: Available On Sale Date: Jul 05, 2022 Carton Quantity: 8
  • Catalogues

In Praise of Veg
The Ultimate Cookbook for Vegetable Lovers
By (author): Alice Zaslavsky
Alice Zaslavsky

Imprint:

Appetite by Random House

ISBN:

9780525612124

Product Form:

Hardcover
Hardcover
English

Audience:

General / adult
Jul 05, 2022
$45.00 CAD
Active

Dimensions:

10.51in x 8.24 x 1.73 in | 3.98 lb

Page Count:

488 pages

Illustrations:

FULL-COLOUR PHOTOS THROUGHOUT
Appetite by Random House
COOKING / Specific Ingredients / Vegetables
“Alice Zaslavsky is a force of nature!” Nigella Lawson



The only book you’ll ever need on vegetables, with a kaleidoscope of 150+ colorful, innovative recipes for meals of all kinds.


Food writer Alice Zaslavsky has written the definitive guide for everyone—from vegan to carnivore—who is ready to open their kitchen to a world of vegetable possibilities. More than 450 pages detail how to handle any vegetable you might pick up at the farmers’ market or store—including a rainbow of more than 150 recipes that put vegetables at the center of the plate.

Uniquely organized by color, this book is filled with countless flavor combinations, rule-of-thumb methods to buy, store, and cook vegetables, recipe shortcuts and tips, and wisdom from more than 50 of the world’s top chefs. In Praise of Veg will help beginners and avid cooks alike turn daily vegetables into easy and delicious meals. This is veg, but not as you know it…yet!

INCREDIBLE COLORFUL, ILLUSTRATIVE DESIGN: Chapters offer a kaleidoscope of recipes with a spreadsheet of cooking options and times depending on reader’s prep time availability.

SOCIAL MEDIA MAVEN: With more than 52.2K Instagram followers and 12.8K Twitter followers, Alice Zaslavsky expertly utilizes social channels to connect directly with readers.

INTERNATIONAL AWARD-WINNER: Celebrated around the world, the book won the Gold Medal, 2021 Gastronomical Academy Germany and the Illustrated Book of the Year for Australian Book Industry Awards 2021

BREAKOUT AUDIENCE FAVORITE: Alice Zaslavsky is a favorite MasterChef Australia’s alumnus, a bubbly and dynamic food educator and generous, beloved host of food events internationally—she will win North American readers over in a heartbeat!

HOME COOK FRIENDLY: An accessible entry point and reference guide for cooks of all levels to find the best recipes that work with their time, budget and diet

ALICE ZASLAVSKY is a cook, writer, vegelante and the friendliest voice in food. She believes that food doesn’t just open mouths, it opens minds too. By helping people find a love of and a confidence with vegetables, she shows that anything is possible in the kitchen—and in life. Born in Tbilisi, Georgia, at the crossroads of Europe, Asia and the Middle East, Alice grew up in Melbourne, Australia, a city known for its bustling blend of cultures and cuisines. Her cooking is reflective of these many influences, a melting pot of ideas and a riotous vibrancy of flavors that vibrates with joy and vitality.



In Praise of Veg is Alice’s second book and has been a smash hit internationally, published in 11 countries and translated into multiple languages. In Australia, it was shortlisted for the Indie Book Awards, the ABDAs and the ABA’s Booksellers’ Choice for Adult Nonfiction Book of the Year, and won the coveted title of the Australian Book Industry Awards’ Illustrated Book of the Year. It was awarded a gold medal by the Gastronomic Academy of Germany, and nominated for cookbook of the year in the Netherlands by Food & Friends. In the UK, it was shortlisted for the British Book Design and Production Awards, and was highly commended at the Guild of Food Writers Awards.



Alice’s first book, Alice’s Food A-Z, was selected as a Notable Book at the Children’s Book Council of Australia Awards. Previous to her successful cookbooks, Alice competed on MasterChef Australia, and is now the Culinary Correspondent on Australia’s ABC News and a broadcaster on ABC Radio.



Alice lives on the Mornington Peninsula in Victoria, Australia, with her husband, Nick, and their daughter, Hazel (otherwise known as The Nut).



Author Residence: Melbourne, Australia

Marketing: US PLANS:

- Digital advertising campaign showcasing the visuals from the book

- Pitch food media - Food52, Washington Post, Bon App, Saveur, Epicurious, Cherry Bombe, and NYT Cooking. 

- Large influencer mailing to vegetable-forward culinary influencers including author contacts like Dan Barber, Amanda Cohen and Jose Andres. 

- Explore remote digital events- If author is able to be in market (potentially NYC), pitch for broadcast segments and in-person events. 

Author Website: www.aliceinframes.com/

Author Social Media: @aliceinframes: Instagram - 52.2k; Twitter - 12.8k; Facebook - 12k; YouTube - 342; Pinterest - 188

Praise for the Australian edition of In Praise of Veg

“An incredible resource.”
ANNA JONES, author of One: Pot, Pan Planet
 
It truly is a joyful volume, with flavors as bright as its colorful pages.”
NIGELLA LAWSON, “Cookbook Corner”

“The Stephanie Alexander for the future. The kind of book everyone needs on their shelf.”
MAX BREARLEY, delicious.

“This is the most beautiful book I own.”
EMELIA JACKSON, MasterChef All Australia: Back to Win winner

“The book is a marvel, and dare I say, an instant classic.”
Herald Sun

of 51

Forgotten Password

Please enter your email address and click submit. An email with instructions on resetting your password will be sent to you.

Forgotten Password

An email has been sent out with instructions for resetting your password.