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Bloomsbury USA Complete Catalogue Oct 2016

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    For sale with exclusive rights in: CA
  • Supply Detail

    Distributor: Raincoast Book Distribution Limited Supplies to:CA Availability: Not available On Sale Date:Dec 15, 2011 Carton Quantity:50 $17.50 CAD
  • Catalogues

Business on a Shoestring
Marketing and PR
Getting customers and keeping them. . . without breaking the bank
By (author): Nick Wilde By (author): Philip R. Holden
9781408139882 Paperback, Trade English General Trade BUSINESS & ECONOMICS / Small Business Dec 01, 2011
$17.50 CAD
Out of print 5.06 x 9.68 x 0.58 in | 190 gr 224 pages Charts, tables Bloomsbury USA A&C Black Business Information and Development

The...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:
Promote or die!, Creating a marketing plan, Watching your spending, Investigating niche marketing, Writing great marketing copy, Getting your press releases noticed and Getting the best from permission-based e-mail marketing.

Philip Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University, London. Nick Wilde is an academic and founder of, the creative challenge consultancy.

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